Product Marketing Lead for AI Tools — On‑Site

Let AI do

Massachusetts

On-site

USD 140,000 - 230,000

Full time

19 hours ago
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Benefits offered by this job

Video team in Cambridge to support you
Annual company retreat (usually skiing
Conference and learning budget
A properly equipped office, and lunch
Daily use of the product you’re营销

Job summary

Letaido, the first product marketing role for a new product, invites a bold storyteller who will shape positioning, messaging, and launch playbooks. You’ll own the narrative end-to-end, build the assets, and drive cross-functional alignment with product and video teams.

This hands-on role requires you to write, ship, and iterate based on real buyer feedback and rapid learning. Based in Palo Alto or Cambridge (MA), you’ll collaborate in person with a small, ambitious team and help define the

Qualifications

  • You’ve done product marketing for a technical product and can show launches you owned end to end — the strategy and the execution, not just the brief.

Responsibilities

  • Own positioning and messaging — what Letaido is, who it’s for, and why it’s different from every other AI tool with a landing page. Write it, test it against real buyers, and rewrite it.
  • Build the launch process from scratch. Right now there isn’t one. Own the narrative, the assets, the page, the announcement and the follow‑through.
  • Make the product legible on video. Demos, walkthroughs, feature explainers — you in front of the camera, with a video team behind it.
  • Build the proof layer: comparison pages, use cases, customer stories, and the "can it actually do X" content buyers search for before they trust anything.
  • Talk to users constantly. Turn what you hear into words that convert, and into product feedback the team can act on.
  • Own competitive intelligence in a category that reshapes every few months.
  • Be the translation layer between the people building the product and the people deciding whether to adopt it.
  • Use Letaido daily to make your own marketing, and tell the team where it falls short.

Job description

Letaido, the first product marketing role for a new product, invites a bold storyteller who will shape positioning, messaging, and launch playbooks. You’ll own the narrative end-to-end, build the assets, and drive cross-functional alignment with product and video teams.

This hands-on role requires you to write, ship, and iterate based on real buyer feedback and rapid learning. Based in Palo Alto or Cambridge (MA), you’ll collaborate in person with a small, ambitious team and help define the

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