Product Marketing Lead — FlexSim & Fusion Operations

Autodesk; Seattle (WA); In loco; USD 78.000 - 139.000; Tempo pieno

Descrizione del lavoro

Autodesk Operations Solutions is seeking a Product Marketing Specialist to define the positioning, messaging, and audience insights for FlexSim and Fusion Operations. You will guide launch priorities and go-to-market strategies, connecting product value to customer outcomes across manufacturing facilities.

You’ll collaborate with Product Management, craft compelling narratives, and develop content to boost awareness, demand, and adoption, while enabling sales with effective messaging and tools.

Competenze

• Bachelor’s degree from an accredited institution in marketing, communications, engineering, or related field.
• 6+ years of experience in a similar marketing role, with experience working with technical products, B2B software, or SaaS based business.
• Experience in driving marketing results from strategy to tactical execution.
• Proven track record partnering with cross-functional teams.
• Excellent project management skills with demonstrated ability to manage multiple projects simultaneously and prioritize tasks.
• Manufacturing, industrial operations, or AECO industry experience a plus.

Mansioni

• Define and execute end-to-end go-to-market (GTM) strategies for FlexSim and Fusion Operations features and product releases, including target audience definition, positioning, and messaging that clearly communicates the business value of our operations solutions.
• Support and advance Autodesk’s Digital Factory story, demonstrating how connected digital workflows enable better decision-making across design, build, and operations, while helping manufacturers adapt facilities as products and processes evolve to improve efficiency and productivity.
• Partner closely with Product Management teams to influence feature prioritization, and lead launch planning and execution that drives adoption and customer success.
• Develop compelling product narratives and content (e.g., blogs, case studies, whitepapers, videos, sales enablement) grounded in customer insights, pain points, competitive analysis, and key product differentiation to drive awareness, demand, adoption, and retention.
• Equip Sales and customer-facing teams with the messaging, tools, and competitive insights needed to effectively position FlexSim and Fusion Operations with target audiences.
• Influence global marketing initiatives including campaigns, webinars, events, and demand generation programs, in collaboration with Campaign Development and Demand Generation teams to drive pipeline and revenue.
• Act as the evangelist internally and externally, translating industry trends, product innovations, and Autodesk’s broader solution portfolio into impactful storytelling and thought leadership.
• Synthesize market trends, competitive intelligence and customer insights to inform product and feature strategy, while ensuring alignment and execution across Sales, Brand, and Events teams

Conoscenze

Product marketing

B2B software

SaaS

Cross-functional collaboration

Messaging & positioning

Go-to-market

Storytelling

Formazione

Bachelor’s degree

Descrizione del lavoro

Autodesk Operations Solutions is seeking a Product Marketing Specialist to define the positioning, messaging, and audience insights for FlexSim and Fusion Operations. You will guide launch priorities and go-to-market strategies, connecting product value to customer outcomes across manufacturing facilities.

You’ll collaborate with Product Management, craft compelling narratives, and develop content to boost awareness, demand, and adoption, while enabling sales with effective messaging and tools.