Product Marketing

Factory; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Factory is seeking a Product Marketer to define how Droids are understood, evaluated, and adopted by modern engineering organizations. You will translate technical capabilities into business outcomes, build assets that accelerate deals, and shape how customers understand agent native development.

This in-office role in San Francisco requires 5+ years of product marketing experience, strong storytelling, and a proven track record of successful product launches.

Qualifications

• 5+ years of product marketing or related go-to-market experience.
• Experience defining positioning and go-to-market strategy for technical products to enterprise customers.
• Exceptional writing and storytelling craft with ability to translate technical concepts into business outcomes.
• Experience leading major product launches and coordinating cross-functional teams.
• Strong customer and market instincts supported by data-informed decision making.
• Ability to operate at strategic and executional levels in a fast-moving environment.
• Strong executive presence and collaboration with Engineering, Product, Sales, and Marketing.

Responsibilities

• Define product positioning, messaging, and category strategy across the engineering lifecycle.
• Collaborate with Product, Sales, Solutions Engineering, Marketing, and BizOps to develop launch plans and adoption programs.
• Build deep understanding of buyers, users, competitors, and market dynamics to influence decisions.
• Create narratives, decks, and proof points to move complex deals forward.
• Tell outcome-driven stories for engineering leaders, executives, and developers to create demand.
• Lead product launches with clear strategy, alignment, and customer value communication.
• Shape executive and market narratives through keynotes, customer conversations, and analyst engagement.
• Measure impact using market feedback, product adoption, and revenue data to refine messaging.

Skills

Product marketing

Go-to-market

Storytelling

Cross-functional leadership

Executive presence

Market research

Public speaking

Job description

About Factory

Our mission is to create a world where software builds and improves itself.
We build the platform for self-improving software development, helping the world's largest enterprise engineering teams turn their organizations into autonomous software factories. Customers including Nvidia, Blackstone, Royal Bank of Canada (RBC), Palo Alto Networks, Adobe, and T-Mobile run Factory to ship code, review PRs, run tests, and deploy continuously - getting smarter with every cycle.
In 2026, we raised $200M at a $5B valuation, bringing our total funding to over $400M. We are backed by world-class investors and operators including Khosla Ventures, Sequoia, Blackstone, Ali Ghodsi (CEO of Databricks), and Frank Slootman (Former CEO of Snowflake).

About the Role

We’re looking for a Product Marketer to define how Droids are understood, evaluated, and adopted by modern engineering organizations. This role sits at the intersection of product, marketing, and sales. You’ll translate technical capabilities into business outcomes, build the assets that accelerate deals, and shape how customers understand agent native development.

What You Will Do and Achieve

• Drive product positioning, messaging, and category strategy across the engineering lifecycle.

• Partner with Product, Sales, Solutions Engineering, Marketing, and BizOps to develop launch plans, audience strategies, and adoption programs.

• Build a deep understanding of buyers, users, competitors, and market dynamics. Use those insights to influence product and go-to-market decisions.

• Enable enterprise growth and createnarratives, pitch decks, competitive intelligence, solution briefs, use cases, and proof points that move complex deals forward.

• Tell stories that create demand. Translate sophisticated technical workflows into clear, outcome-driven narratives for engineering leaders, executives, and developers.

• Lead product launches. Set the strategy and standards for launches, ensuring teams are aligned, sales is prepared, and customers understand the value of new capabilities.

• Shape executive and market narratives. Partner with leadership on keynotes, customer conversations, analyst engagement, and other opportunities to establish Factory as a category leader.

• Measure and improve impact. Define success metrics and use market feedback, customer research, product adoption, and revenue data to refine messaging and programs.

• Champion the Factory voice. Ensure every customer-facing narrative reflects the clarity, ambition, and technical credibility behind our mission to bring autonomy to software engineering.

Qualifications

• 5+ years of product marketing or related go-to-market experience, including experience at a high-growth AI, infrastructure, or developer-product company.

• Experience defining positioning and go-to-market strategy for technical products sold to F500 and enterprise customers.

• Exceptional writing, communication, and storytelling craft, meticulous attention to detail, with the ability to make sophisticated technical concepts compelling to business and technical audiences.

• Experience leading major product launches and coordinating cross-functional teams around a shared strategy.

• Strong customer and market instincts, supported by a rigorous, data-informed approach to research and decision-making.

• The ability to operate at both strategic and executional levels in a fast-moving environment.

• Strong executive presence, the ability to partner across Engineering, Product, Sales, and Marketing, deeply collaborative and team oriented.

• A passion for working at the frontier, developers, AI, autonomy, and shaping how a new category is understood and adopted.

This is an in-office position (5 days/week) in San Francisco (walking distance to Caltrain)