Product Marketing Lead, Consumer Subscriptions - Growth

OpenAI; San Francisco (CA); Hybrid; USD 284,000 - 315,000; Full time

Benefits offered by this job

Hybrid work model (3 days in office)

Relocation assistance

Job summary

OpenAI in San Francisco is seeking a Product Marketing Lead, Consumer Subscriptions, to shape the marketing strategy for ChatGPT's paid plans (Go, Plus, Pro). You will define audience, positioning, and packaging, and drive adoption.

Collaborate with Product, Pricing, Growth; own launches and education; translate insights into pricing recommendations; lead pricing and plan pages across ChatGPT.com and OpenAI.com.

This role is hybrid in San Francisco with relocation support for new hires.

Qualifications

• Experience leading product marketing for consumer subscriptions.
• Ability to turn insights into pricing and packaging decisions.
• Proven track record with monetization and growth targets.
• Strong storytelling to translate complex concepts for customers.

Responsibilities

• Lead product marketing for ChatGPT's consumer subscriptions (Go, Plus, Pro).
• Define audience, positioning, and value propositions for each plan.
• Own launches, plan education, and premium positioning across sites.
• Translate insights into pricing and packaging recommendations.
• Guide pricing/tradeoffs with cross-functional partners.

Skills

Product marketing

Subscription monetization

Go-to-market

Cross-functional collaboration

Education

Bachelor's degree in Marketing

Job description

OpenAI in San Francisco is seeking a Product Marketing Lead, Consumer Subscriptions, to shape the marketing strategy for ChatGPT's paid plans (Go, Plus, Pro). You will define audience, positioning, and packaging, and drive adoption.

Collaborate with Product, Pricing, Growth; own launches and education; translate insights into pricing recommendations; lead pricing and plan pages across ChatGPT.com and OpenAI.com.

This role is hybrid in San Francisco with relocation support for new hires.