Product Marketing Lead, AI CTRL & AWE Platform

Expedient; Pittsburgh (Allegheny County); Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Paid time off

Birthday off

Health holiday

Parental leave

401(k) match

Job summary

Expedient in Pittsburgh, PA is seeking a product marketing leader to own how AI CTRL and AWE are positioned, packaged, launched, and reviewed. You’ll manage relationships with a small set of professional services partners delivering AWE work and report to the CMO alongside AI CTRL product managers, the solutions team, and operations.

The Agentic Workflow Engine focus is to turn our AI CTRL delivery into a managed service with clear positioning, packaging, and enablement.

Qualifications

• 5+ years in B2B product marketing, or combined product management/marketing.
• Experience launching and growing a product line with measurable pipeline impact.
• Experience owning positioning, packaging, and pricing recommendations.
• Fluency with AI concepts and products.
• Experience supporting B2B distribution via direct sales and/or channel partners.
• Strong writing across formats (one-pagers, battle cards, pricing memos).

Responsibilities

• Develop and maintain positioning and messaging for AI CTRL and AWE, defining who it is for and why clients choose Expedient.
• Define launch plans for major releases with internal readiness and field activation.
• Package AI CTRL and AWE offerings and define levels.
• Partner with demand-gen on campaigns, web copy, and event positioning.
• Build field kit: battle cards, discovery questions, demo scripts, and product guides.
• Manage relationships with professional services partners delivering AWE work.
• Provide enablement to partners to scope, price, and position AWE work.
• Gather field and delivery feedback to inform roadmaps and sales readiness.

Skills

B2B product marketing

Positioning & messaging

Go-to-market strategy

AI product fluency

Partner enablement

Job description

About Expedient
Expedient helps mid-market and enterprise organizations modernize infrastructure, manage data, and deploy AI safely at scale. We have been in business 25 years, retain 99 percent of our clients, operate under a 100 percent uptime SLA, hold 200+ active technology certifications, and employ technical staff in 70 percent of roles. We deliver managed cloud, data, and AI under a single operating model: Intelligent Infrastructure.
AI CTRL is Expedient's enterprise AI platform. Prompts, responses, and automated workflows inside a customer's organization are routed, governed, and measured through it.

About the Role
This is a product marketing role. You will own how AI CTRL and AWE are positioned, packaged, launched, and reviewed. You will manage the relationship with a small set of professional services partners who deliver AWE work. You will report to the Chief Marketing Officer (CMO) and work alongside the AI CTRL product managers, the solutions team, and operations.
The Agentic Workflow Engine is where AI CTRL customers move from enterprise chat to agentic automation. The work is to turn our Agentic Workflow platform, combined with Expedient delivery, into a managed service and repeatable offering with clear positioning, packaging, and
enablement.

What You’ll Do:
Positioning and Messaging

• Develop and maintain the positioning and messaging framework for AI CTRL and AWE, including what it is, who it is for, and why clients choose Expedient.
• Maintain competitive positioning against workflow and agent builder solutions and in house DIY builds, including ongoing tracking of how the category and Expedient's position within it are shifting.

Go-to-Market and Launch

• Define launch plans for each major release, including internal readiness, customer communications, and field activation, working with Product Management.
• Recommend packaging for the AI CTRL and AWE service offering and define what is included at each level.
• Partner with the demand generation team on campaign briefs, web copy, and event positioning.

Field and Partner Enablement

• Build and maintain the field kit — battle cards, discovery questions, demo scripts, objection handling, one-pagers, and the AWE section of the Product Guide — working with the marketing and solutions architect teams.
• Manage the relationship with a select group of professional services partners who deliver AWE work on the Expedient stack. Serve as their point of contact, keep them current on the product, and make sure what they deliver reflects it.
• Provide those partners with the enablement they need to scope, price, and position AWE work independently.

Content and Proof

• Bring field and delivery feedback into the AI CTRL and AWE roadmap on a regular cadence, working with the AI CTRL product managers.
• Sales team confidence/certification scores on new positioning
• Maintain a quarterly cadence of client case studies and reference stories.
• Win/loss interview cadence completed + insights actioned

What We Are Looking For:
Required

• 5+ years in B2B product marketing, or a combined product management and product marketing role.
• Experience launching and growing a product line with a measurable effect on pipeline and win rate.
• Experience owning positioning, packaging, and pricing recommendations.
• Working fluency with AI products and concepts.
• Experience supporting B2B distribution through direct sales, channel partners, or both.
• Strong writing across formats, including one-pagers, battle cards, and pricing memos.

Preferred

• Experience marketing a product built on a resold or OEM platform.
• Experience working directly with systems integrators, consultancies, or delivery partners.
• Background in managed services, cloud, infrastructure, and/or SaaS.
• Experience selling to or supporting mid-market enterprises in the $50M to $2B revenue range.

How We Will Measure Success:
Launch & GTM execution

• On-time delivery of launch plans against roadmap commitments
• Launches with complete sales enablement (battlecards, demos, training) shipped before GA

Pipeline & revenue impact

• Sourced/influenced pipeline and revenue from campaigns, content, and launches
• Win rate against key competitors (battlecard effectiveness proxy)
• Sales cycle length for deals where PMM assets were used

Adoption & awareness

• Feature/product adoption rate post-launch (percentage increase over time)
• Share of voice / market awareness lift (analyst mentions, press, inbound)
• Field readiness scores from partners and direct sales team.

Location
Hybrid out of Expedient's either Pittsburgh, PA, Columbus, OH or Cleveland, OH office. Two days per week onsite. Travel for events is expected. This position involves roughly 30-50% travel. Sponsorship is not provided for this role.
#LI-hybrid

Compensation: The expected salary range for this position is $125,000–$175,000 per year, depending on experience, qualifications, skills, and overall fit for the role.

WORKING FOR EXPEDIENT
We prioritize ongoing education and continuous innovation to remain at the forefront of the information technology landscape. Our commitment to learning is reflected in our comprehensive employee training and tuition reimbursement programs, which are driven by our employees and funded by Expedient 100%.

For our full-time employees we offer an exceptional benefits package including three weeks of paid time off annually that increases with tenure plus your birthday off and a health holiday to be used for preventive care. We offer parental leave, top-tier medical, dental, and vision, disability and life insurance, at an affordable rate, wellness engagement opportunities, and a 401(k) with a generous match.

We also recognize the importance of a comfortable and convenient work environment. We offer a hybrid work model for many roles, paid parking and other perks.

Expedient is an equal opportunity employer. Qualified applicants will receive fair and equitable consideration for employment without regard to their race, color, religion, national origin, gender, protected veteran status, disability, or any other characteristic protected by law.