Product Marketing Lead: AI Analytics & GTM Strategy

Improvado; Northern (KY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Improvado is seeking a senior Product Marketing Manager to own positioning, messaging, and the go-to-market plan for our marketing analytics platform. You will drive ICP and persona documentation, competitive intelligence, and sales enablement, partnering with product, sales, and analysts relations to accelerate growth in a fast-moving category.

Responsibilities include crafting a compelling narrative that resonates with CMO and VP levels, aligning product launches across web, decks, and

Qualifications

• 4 to 8 years in product marketing, or equivalent blend.
• Category fluency in marketing data, attribution, and measurement.
• B2B SaaS aimed at marketing/data buyers.
• Proven shipping impact on positioning, messaging, or win/loss programs.
• Strong writing that stands up to skeptical technical buyers.
• Comfort working with Sales on cadence, deals, and reviews.

Responsibilities

• Define and own core positioning, category framing, and message hierarchy across ICPs and personas.
• Drive competitive intelligence and a structured win/loss program with quarterly readouts.
• Own sales enablement: core pitch, demo storyline, and objection-handling framework; onboard reps with enablement assets.
• Lead market/analyst relations by shaping Gartner/Forrester narratives and informing product priorities.

Skills

Product marketing

Competitive intelligence

Sales enablement

Messaging

Writing

Sales collaboration

Tools

SQL

dbt

BI

Job description

Improvado is seeking a senior Product Marketing Manager to own positioning, messaging, and the go-to-market plan for our marketing analytics platform. You will drive ICP and persona documentation, competitive intelligence, and sales enablement, partnering with product, sales, and analysts relations to accelerate growth in a fast-moving category.

Responsibilities include crafting a compelling narrative that resonates with CMO and VP levels, aligning product launches across web, decks, and