Product Marketing Lead

Burq; United States; On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive salary and opportunity for equity

Medical, dental and vision insurance

Reimbursement for educational courses

Generous Time Off

Job summary

A technology delivery company is seeking a Mid-Senior Level Product Marketer to lead go-to-market strategies and product launches. Ideal candidates have 5-7 years of B2B SaaS marketing experience and a strong analytical mindset. Responsibilities include customer persona development, cross-functional collaboration, and content creation. The role offers a competitive salary, equity opportunities, and comprehensive benefits including medical and generous time off.

Qualifications

• 5-7 years of experience in B2B SaaS product marketing
• Proven success in driving GTM strategies and product launches
• Strong understanding of customer personas and messaging development
• Ability to create compelling customer-facing content
• Experience working cross-functionally with product and sales
• Strong project management skills
• Analytical mindset with measuring experience

Responsibilities

• Own the go-to-market strategy for product launches
• Lead messaging and enablement for new features
• Refine and expand customer personas
• Develop campaigns to drive product adoption
• Create help guides and training materials
• Work closely with product and design teams
• Track feature adoption and revenue impact

Skills

B2B SaaS product marketing experience

GTM strategy development

Customer personas understanding

Content creation

Project management

Analytical mindset

Cross-functional collaboration

Tools

HubSpot

Google Analytics

Mailchimp

Confluence

SendGrid

Job description

Overview

About Burq Burq started with an ambitious mission: how can we turn the complex process of offering delivery into a simple turnkey solution. We built the largest network of delivery networks and partnered with some of the biggest delivery companies. We make it extremely easy for businesses to plug into our network and start offering delivery to their customers. We’re powering deliveries for some of the fastest-growing companies from retailers to startups. We're backed by leading venture capitalists, including Village Global, a fund whose investors include Bill Gates, Jeff Bezos, Mark Zuckerberg, Reid Hoffman, and Sara Blakely. We have assembled a world-class team across the U.S. We operate at scale, but we're still a small team relative to the opportunity. We have a staggering amount of work ahead. That means you have an unprecedented opportunity to grow while doing the most important work of your career. We want people who are unafraid to be wrong and support decisions with numbers and narrative.

Responsibilities

• Drive GTM Strategy - Own the go-to-market strategy for new product launches and features, aligning efforts across marketing, product, sales, and customer success teams


• Product Launches - Lead messaging, positioning, and enablement efforts for new features, ensuring successful adoption and revenue impact


• Customer Research & Persona Development - Refine and expand customer personas, conduct surveys, and synthesize insights to inform product development and marketing initiatives


• Internal Enablement & Training - Serve as a liaison between departments, ensuring teams are well-equipped with the knowledge and tools to support new features and updates


• Customer Experience & Adoption Campaigns - Develop targeted campaigns to drive product adoption, feature utilization, and revenue growth among existing customers


• Content & Sales Enablement - Create help guides, product documentation, sales collateral, and training materials to improve customer engagement and team effectiveness


• Cross-Functional Collaboration - Work closely with product, design, sales, and customer success to ensure consistent messaging and seamless execution of marketing strategies


• Metrics & Performance - Track feature adoption, customer engagement, and revenue impact to refine strategies and drive continuous improvement

Nice-to-Have Skills

• Experience with growth marketing strategies to optimize customer retention and expansion, for example:
  
  
  
  • Knowledge of SEO and content strategies to improve discoverability
  
  
  • Experience creating dashboards or reports (Google Analytics, HubSpot, Heap, etc.) to measure campaign success and product adoption
  
  
  • Ability to identify and implement marketing initiatives that increase customer lifetime value (LTV) and drive product-led growth strategies
  
  
  
  


• Startup experience - ability to move quickly, pivot when needed, and thrive in a fast-paced environment


• Familiarity with tools like HubSpot, Mailchimp, Confluence, SendGrid and marketing automation platforms


• Background in conducting customer interviews, surveys, and competitive analysis

Requirements

• 5-7 years of experience in B2B SaaS product marketing


• Proven success in driving GTM strategies and product launches


• Strong understanding of customer personas, market research, and messaging development


• Ability to create compelling customer-facing content and internal training materials


• Experience working cross-functionally with product, sales, and customer success teams


• Strong project management skills, with the ability to manage multiple initiatives simultaneously


• Analytical mindset with experience measuring product adoption and revenue impact


• Exceptional communication and storytelling skills

Benefits

• Competitive salary and opportunity for equity


• Medical, dental and vision insurance


• Reimbursement for educational courses

Generous Time Off

At Burq, we value diversity. We are an equal opportunity employer: we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Details

• Seniority level: Mid-Senior level


• Employment type: Full-time


• Job function: Other


• Industries: IT Services and IT Consulting