Product Marketing Lead

Hadrian; New Mexico; On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Life insurance

401k

Relocation stipend

Flexible vacation

Job summary

Hadrian is seeking its first product marketer to define market understanding and lead the narrative for our offerings. You will partner with Brand, Federal, Sales, Recruiting, and Hadrian leadership to shape a role from the ground up and communicate impact across technical and executive audiences.

You will own positioning, develop credible proofs, and craft compelling copy and media. You will also hire and scale a product marketing team, including design, video, and writing contractors, to tell

Qualifications

• First product marketer at Hadrian.
• Own the positioning for Hadrian offerings across buyers and use-cases.
• Translate technical differentiation into compelling narratives and proof.
• Ship engaging copy and media that show impact and value.

Responsibilities

• Drive market understanding of Hadrian's products and impact in collaboration with Brand, Federal, Sales, Recruiting, and leadership.
• Set the positioning for every Hadrian offering, including naming, target audience, and competitive advantages.
• Translate technical differentiation into credible customer-ready narratives and media; prove value with metrics.
• Build and lead the product marketing team, hiring specialists and coordinating creatives (design, video, writing).

Job description

• As Hadrian’s first product marketer you will drive how the market understands what we build and the impact it has. You’ll work closely with Brand, Federal, Sales, Recruiting, and Hadrian leadership. This is a new function that you will have the opportunity to help shape from the ground up
• Set the positioning for every Hadrian offering: what we call it, who it’s for, and why it beats the alternatives. Embed with our engineers and customers until you can make the technical case to a customer’s engineering team as well as their executives
• Translate technical differentiation into mission impact. Write the copy and make the media that show what our offerings do and why they matter. Find the proof in schedule, quality, and throughput, keeping positioning connected to customer results
• Equip every team that carries Hadrian’s story with the narratives, competitive positioning, and product demos they need. Run win/loss reviews with Sales and share what you learn with Product to sharpen the story
• Build the product marketing team: hire the specialists who join you, and develop a bench of design, video, and writing contractors you can call on

Benefits

• 100% coverage of platinum medical, dental, vision, and life insurance plans for employees
  401k
• Relocation stipend if you’re moving from outside of LA
• Flexible vacation policy

You use AI every day to move faster on research, writing, design, and production. Be ready to walk us through a workflow you rebuilt with AI and what it changedHigh agency builder. You’ve been first or early in a function, found what was missing, and built it without waiting for a brief. You have a portfolio of work you personally made and can tell us which parts were yoursYou’ve defined positioning and go to market for technically complex products. For most people that means 8+ years, but we care more about what you’ve owned than how long you’ve been doing it. You learn complex systems quickly and turn them into clear, credible narratives. Engineers trust your technical explanations, whether they work here or at a customer. Your path may run through product marketing, technical marketing, engineering, or technical designExperience in manufacturing, aerospace, defense, robotics, or industrial hardware, including selling to government customers or large primesYou write sharp copy and design strong slides, diagrams, and product graphics yourself, and you have the taste to direct designers and video editors when the work calls for a specialistA background in engineering, industrial design, or technical designA track record of content and positioning you can tie to business outcomes, such as pipeline, closed deals, or hiresVideo editing, motion design, or 3D skillsExperience hiring contractors and growing a team around your work