Product Marketing Lead

Hadrian Automation; Los Angeles (CA); In loco; USD 120.000 - 190.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical, dental, vision, and life (for

401k

Relocation support may be provided

Flexible vacation policy

Equity

Descrizione del lavoro

Hadrian is building autonomous factories and expanding rapidly. We seek a first product marketer to define GTM, craft credible technical narratives, and translate engineering differentiators into customer impact.

You will collaborate with Brand, Federal, Sales, Recruiting, and leadership to shape this new function from the ground up. You will own messaging, produce compelling copy and visuals, and develop a scalable product marketing framework while growing a capable team through contractors and

Competenze

• 8+ years in positioning and go-to-market for technically complex products.
• Translate technical differentiation into customer narratives and value.
• Ability to write copy and create product graphics.
• Portfolio of work with measurable outcomes (pipeline, deals, hires).

Mansioni

• Set the positioning for every Hadrian offering and embed with engineers and customers.
• Translate technical differentiation into mission impact and customer proof.
• Equip teams with narratives, positioning, and product demos; run win/loss reviews.
• Build the product marketing team and manage contractors.

Conoscenze

Positioning

Go-to-market

AI workflows

Storytelling

Cross-functional leadership

Portfolio of work

Strumenti

Video editing

Slides design

Descrizione del lavoro

HADRIAN - MANUFACTURING THE FUTURE

Hadrian is building autonomous factories to reindustrialize America. By combining AI, advanced software, robotics, and full-stack manufacturing, we help aerospace and defense companies build rockets, satellites, aircraft, ships, and other mission‑critical systems up to 10x faster and at significantly lower cost.

Following our $1.37B Series D at a $7.87B valuation, Hadrian is rapidly expanding our manufacturing footprint, launching new capabilities across welding, casting, forging, electronics, additive manufacturing, and more, while scaling our Factory‑as‑a‑Service platform to transform how critical products are built.

Backed by leading investors including JPMorgan Chase, Valor Equity Partners, Andreessen Horowitz, Founders Fund, 137 Ventures, Lux Capital, T. Rowe Price, and Morgan Stanley, we’re building the future of American manufacturing—and looking for exceptional people to help make it happen.

If you’re ready to take on the most challenging and rewarding work of your career while helping create American manufacturing jobs for generations to come, you’re exactly who we’re looking for.

What You'll Do

As Hadrian’s first product marketer you will drive how the market understands what we build and the impact it has. You'll work closely with Brand, Federal, Sales, Recruiting, and Hadrian leadership. This is a new function that you will have the opportunity to help shape from the ground up.

• Set the positioning for every Hadrian offering: what we call it, who it’s for, and why it beats the alternatives. Embed with our engineers and customers until you can make the technical case to a customer’s engineering team as well as their executives.
• Translate technical differentiation into mission impact. Write the copy and make the media that show what our offerings do and why they matter. Find the proof in schedule, quality, and throughput, keeping positioning connected to customer results.
• Equip every team that carries Hadrian’s story with the narratives, competitive positioning, and product demos they need. Run win/loss reviews with Sales and share what you learn with Product to sharpen the story.
• Build the product marketing team: hire the specialists who join you, and develop a bench of design, video, and writing contractors you can call on.

What We're Looking For

• You’ve defined positioning and go to market for technically complex products. For most people that means 8+ years, but we care more about what you've owned than how long you’ve been doing it. You learn complex systems quickly and turn them into clear, credible narratives. Engineers trust your technical explanations, whether they work here or at a customer. Your path may run through product marketing, technical marketing, engineering, or technical design.
• You use AI every day to move faster on research, writing, design, and production. Be ready to walk us through a workflow you rebuilt with AI and what it changed.
• High agency builder. You’ve been first or early in a function, found what was missing, and built it without waiting for a brief. You have a portfolio of work you personally made and can tell us which parts were yours.
• Driven by the mission and the tempo. Rebuilding the industrial base matters to you, and you care about shipping at the pace our customers and teams need.

What Will Set You Apart

• Experience in manufacturing, aerospace, defense, robotics, or industrial hardware, including selling to government customers or large primes.
• You write sharp copy and design strong slides, diagrams, and product graphics yourself, and you have the taste to direct designers and video editors when the work calls for a specialist.
• A background in engineering, industrial design, or technical design.
• A track record of content and positioning you can tie to business outcomes, such as pipeline, closed deals, or hires.
• Video editing, motion design, or 3D skills.
• Experience hiring contractors and growing a team around your work.

BENEFITS FOR FULL‑TIME EMPLOYEES

• Medical, dental, vision, and life insurance plans for employees
• 401k
• Relocation support may be provided for certain situations, based on business need.
• Flexible vacation policy
• Equity

ITAR REQUIREMENTS

To conform to U.S. Government export regulations, including the International Traffic in Arms Regulations (ITAR) you must be a U.S. citizen or national, lawful permanent resident, protected individual as defined by 8 U.S.C. 1324b(a)(3), or eligible to obtain the required authorizations from the U.S. Department of State. Learn more about the ITAR here.

USE OF AI IN HIRING

Hadrian uses AI‑assisted tools in our recruiting and hiring processes to help our team work more efficiently. This may include tools that help organize and analyze recruiting data, as well as an AI‑powered notetaker that can record and transcribe interviews and help coordinate feedback. These tools support our team and are not used to make hiring decisions. All candidate evaluations and hiring decisions are performed by humans. If an interview will be recorded, you will be notified in advance and may opt out at any time with no impact on your candidacy. Candidate data processed through these tools is subject to the same protections described in our Privacy Policy https://www.hadrian.co/privacy-policy.

CONSIDERATION OF CRIMINAL HISTORY

Hadrian will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of all applicable laws. We do not ask about criminal history on our application, and we do not consider criminal history before making a conditional offer of employment.

HADRIAN IS AN EQUAL OPPORTUNITY EMPLOYER

Hadrian does not unlawfully discriminate on the basis of race, color, religion, gender, national origin/ethnicity, veteran status, disability status, age, sexual orientation, marital status, mental status, physical disability or any other legally protected status. When necessary, the Company also makes reasonable accommodations for disabled candidates and employees, including for candidates or employees who are disabled by pregnancy, childbirth, or related medical conditions.