Product Marketing Lead
Nash
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Benefits offered by this job
Job summary
Qualifications
- 8+ years in product marketing or adjacent roles at a high-growth B2B tech company.
- Ability to operate at the intersection of technical, business, and creative.
- Experience owning positioning and launches for complex platform products.
- Daily use of AI tools like Claude in the workflow.
- Comfortable analyzing data in CRM systems.
Responsibilities
- Own positioning and narrative across diverse audiences.
- Lead product launches from planning to post-launch measurement.
- Develop competitive intelligence to aid sales.
- Build and refine the launch system for efficiency.
- Partner with sales and product to enhance market knowledge and execution.
Skills
Tools
Job description
This is the strategic seat where positioning, narrative, customer truth, competitive worldview, and launch craft come together. It is also where the next chapter of Nash's product strategy is shaped. Product marketing can take many different forms in different organizations: it can be a function to spit out whitepapers and datasheets, a megaphone for product management, or a force multiplier for the whole organization. We're looking for the latter.
You'll report directly to our Chief Growth Officer and work as a peer to our Product Team, alongside our CEO, CTO, and a small, senior, fast‑moving cross‑functional group that includes product, engineering, sales, and growth. The bar for taste, craft, and strategic thinking on this team is high, and the trajectory for someone strong in this seat is significant.
The best PMMs sit at the intersection of three rare skills: technical curiosity, business acumen, and creativity.
- You don't need to be a coder, but you need to understand technical implementation, tradeoffs, and be able to talk to a technical audience credibly enough to know what they'll ask next.
- You don't need to be a salesperson, but you need to read buying behavior, understand the worldview of the decision‑maker, and articulate the value of the problem we're resolving (not the value of our product). You talk in the language of the customer, not the language of our company.
- You don't need to be a designer or a copywriter, but you need to write narratives with emotional resonance, position with clear differentiation, and find the experiment, the data, or the execution model that actually moves the needle.
- Great PMM teams are not measured on what they did; they are measured on what they got the company to achieve together. They enable the org by inspiring a common vision and pulling the whole company in the same direction.
Product marketing at Nash is AI‑native and builder‑led. We look for a PMM who has fundamentally rewired their workflow around AI, not someone who occasionally uses ChatGPT to clean up an email. The speed and surface area of what one product marketer can produce has changed by an order of magnitude in the last eighteen months. We want someone who feels that in their bones and uses it to compound their craft.
In practice this looks like having Claude synthesize forty customer calls into real patterns before writing the narrative, running ten message variants against synthetic personas before briefing the real ones, prototyping a launch landing page in Replit on the same day you finalize the positioning, building a competitive intel system that updates itself, and treating prompt craft, model choice, and tool‑chain as part of your PMM practice.
If your reaction to a new AI tool is curiosity and a Saturday afternoon experiment, you'll fit here. If you believe AI will never replace core PMM work, you probably won't.
- Own Nash's positioning and narrative across audiences: enterprise retailers, grocers, pharmacies, restaurants, healthcare, platforms, partners, and the broader category we're shaping.
- Lead launches end to end, from shaping what gets built and when through messaging, assets, sales enablement, and post‑launch measurement of whether the launch moved the business.
- Be the most authoritative voice on the customer inside Nash. Distill the full breadth of customer signal into the patterns that matter so product can build against truth and sales can sell against reality.
- Own competitive intelligence: a living worldview on every competitor that matters, refreshed continuously, that a sales rep can use in a deal at 4 pm on a Friday.
- Build the launch system itself—the cadence, the rituals, the templates, the prompts, the playbooks—so each launch compounds rather than gets reinvented.
- Partner with sales as a strategic peer. Be the deepest student of our market, buyers, and the problems they're trying to solve, and teach it across the org. Build the system so your knowledge scales without you: live intel, grounded talk tracks, and enablement that a rep can pull at any time.
- Partner with product as a peer. Challenge the roadmap with customer signal, shape what we build, not just how we describe it.
- Equip the org. Pricing, packaging, deal desk, content, web, sales plays: make Nash collectively faster and sharper at every customer touchpoint.
- Build and grow the PMM function over time as Nash scales.
- 8+ years in product marketing or adjacent roles, with shipped work at a high‑growth B2B technology company that you can defend in detail (the decisions, tradeoffs, outcomes).
- Demonstrated ability to operate at the intersection of technical, business, and creative, not just one of the three.
- Has owned positioning and launches for a complex platform product (infrastructure, fintech, devtools, data, logistics) where the buyer is technical and the stakes are real.
- Active, daily use of Claude (or equivalent LLM) and AI prototyping tools like Replit as the core of your workflow, not just a copy‑editing tool.
- Strong narrative and writing craft. You can hold a worldview in your head and turn it into copy that sticks.
- Comfortable in the data: funnel, deal, pipeline, win/loss; happy to sit in a CRM and pull the truth yourself rather than wait for a dashboard.
- Customer‑obsessed. You measure your week by how many real customer conversations you had, not how many decks you produced.
- Strong opinions, communicated clearly, updated quickly when evidence changes.
- Has built or scaled a PMM function before, or is genuinely ready to do so for the first time.
- Bonus: prior experience in logistics, commerce infrastructure, or B2B platforms with a technical buyer; time spent as a PM or in a customer‑facing role earlier in your career; built and shipped your own side project using AI tools.
- Location: Hybrid remote/in‑office, Bay Area preferred; fully remote considered for the right candidate.
Send us your resume, portfolio or links to launches and positioning work you've owned, and a short note on the launch or narrative you're most proud of and why. If you'd rather skip the cover letter and send a Loom walking us through a piece of work, or a Replit prototype of the Nash homepage you'd build instead of ours, that is very much encouraged.
- ✅ Early‑stage, well‑funded startup – directly impact the company and grow your career!
- ✅ Quarterly broader team on‑sites to bond with teammates
- ✅ Competitive compensation and opportunity for equity
- ✅ Flexible paid time off
- ✅ Health, dental, and vision insurance
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