Product Marketing Lead

We Love AI Jobs; San Francisco (CA); Remote; USD 180,000 - 230,000; Full time

Job summary

Nash’s first Product Marketing Lead will define platform positioning, customer narratives, competitive intelligence, and product launches. The role partners with product, sales, and company leadership, using AI tools as a core part of research, messaging, and launch workflows.

This remote, AI-native PMM role emphasizes writing narratives with emotional resonance, launching end to end, and building systems for customer insights and competitive intelligence to drive the business.

Qualifications

• PMMs combine technical curiosity, business acumen, and creativity.
• Must understand technical implementation and talk to a technical audience.
• Able to write narratives with emotional resonance and differentiation.

Responsibilities

• Own Nash's positioning and narrative across audiences.
• Lead launches end to end: shaping features, messaging, assets, sales enablement, and post-launch measurement.
• Build customer-insight and competitive-intelligence systems that inform product and sales teams.

Skills

Product positioning

Product marketing

Launch management

Customer research

Competitive intelligence

Sales enablement

Prompt craft

Tools

ChatGPT

Claude

Claude Code

Claude Cowork

Replit

Job description

# Product Marketing LeadNashRemote (San Francisco)Full-timeAI tools:ChatGPTClaudeClaude CodeClaude CoworkReplitUpload your resume once and Scout applies for youApply with ScoutShare this job:LinkedInXSave imageNash’s first Product Marketing Lead will define platform positioning, customer narratives, competitive intelligence, and product launches. The role partners with product, sales, and company leadership, using AI tools as a core part of research, messaging, and launch workflows.* Permanent* Fully Remote### Skills and expertiseProduct positioningProduct marketingLaunch managementCustomer researchCompetitive intelligenceSales enablementPrompt craftReplit### Key responsibilities* Own Nash’s positioning and narrative for customers, partners, and the broader market.* Lead product launches from planning and messaging through sales enablement and measurement.* Build customer-insight and competitive-intelligence systems that inform product and sales teams.## How this job comparesCompared with 81 open lead marketing jobs on October 10, 2026.Pay: This job does not publish its pay. The 40 open lead marketing jobs that publish US pay start at $173K a year on average.Similar open jobs: We Love AI Jobs lists 81 open lead marketing jobs at 58 companies.Remote work: This job is remote. 13 of the 81 lead marketing jobs (16%) are remote.AI in this role: Medium. The role uses AI tools and works with AI systems as a regular part of the job. The posting makes AI-native workflows a central expectation, including using AI tools for customer-call synthesis, message testing, and launch asset production. The role applies AI to product marketing rather than building AI models or products.## Full descriptionBackgroundNash powers the logistics infrastructure behind some of the most recognizable brands in commerce, including Walmart, Urban Outfitters, and 7-Eleven, along with platforms like Shopify and Toast. We are scaling fast, the category is forming around us, and we are building the product marketing function from scratch. We're hiring our first Product Marketing Lead to own positioning, narrative, launches, and the strategic voice of the platform that is becoming foundational to modern commerce.The RoleThis is the strategic seat where positioning, narrative, customer truth, competitive worldview, and launch craft come together. It is also where the next chapter of Nash's product strategy is shaped. Product marketing can take many different forms in different organizations... It can be a function to spit out whitepapers and datasheets, a megaphone for product management, or... it can be something very different: a force multiplier for the whole organization. We're looking for the latter.You'll report directly to our Chief Growth Officer (whose career has been building and leading marketing, growth, and product organizations at companies like Twilio, Plaid, and Salesforce). You'll work as a peer to our Product Team, and alongside our CEO, our CTO, and a small, senior, fast-moving cross-functional group across product, engineering, sales, and growth. The bar for taste, craft, and strategic thinking on this team is high, and the trajectory for someone strong in this seat is significant.How We Think About PMMThe best PMMs sit at the intersection of three rare skills: technical curiosity, business acumen, and creativity.You don't need to be a coder, but you need to understand technical implementation, tradeoffs, and be able to talk to a technical audience credibly enough to know what they'll ask next.You don't need to be a salesperson, but you need to read buying behavior, understand the worldview of the decision-maker, and articulate the value of the problem we're resolving (not the value of our product). You talk in the language of the customer, not the language of our company.You don't need to be a designer or a copywriter, but you need to write narratives with emotional resonance, position with clear differentiation, and find the experiment, the data, or the execution model that actually moves the needle.The skills are hard enough to find in one person. The harder bar is what you do with them. Great PMM teams are not measured on what they did. They are measured on what they got the company to achieve together. They don't ask the org to enable them. They enable the org. They earn strategic influence by inspiring the company with a common vision, and then get the whole company pulling together in the same direction.How We Work: AI-Native, By DefaultProduct marketing at Nash is AI-native and builder-led. We're looking for a PMM who has fundamentally rewired their workflow around AI, not someone who occasionally uses ChatGPT to clean up an email. Someone who reaches for Claude, Claude Code, Claude Cowork, Replit, and whatever ships next week as instinctively as they reach for a Google doc.The reason is straightforward: the speed and surface area of what one product marketer can produce has changed by an order of magnitude in the last eighteen months. Customer interview synthesis, competitive teardowns, narrative iteration, message testing at scale, launch asset production, sales enablement, internal narrative documents: every loop has compressed. We want someone who feels that in their bones and uses it to compound their craft, not replace it.We still deeply value the soul, the originality, the conviction, and the taste that can only come from a real product marketer who has actually sat with hundreds of customers and built a worldview. But we need to pair that with the velocity AI brings, so insight reaches the org and the market while it still matters.In practice this looks like having Claude synthesize forty customer calls into the real patterns (and dampening the lone noisy ones) before you write the narrative, running ten message variants against synthetic personas before you brief the real ones, prototyping a launch landing page in Replit on the same day you finalize the positioning, building a competitive intel system that updates itself, and treating prompt craft, model choice, and tool-chaining as part of your PMM practice.If your reaction to a new AI tool is curiosity and a Saturday afternoon experiment, you'll fit here. If you believe AI will never replace , you probably won't.What You'll Do- Own Nash's positioning and narrative across audiences: enterprise retailers, grocers, pharmacies, restaurants, healthcare, platforms, partners, and the broader category we're shaping- Lead launches end to end, from shaping what gets built and when, through messaging, assets, sales enablement, and post-launch measurement of whether the launch actually moved the business