Brand Design Lead

Nash; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

Nash is hiring our first dedicated Brand Designer to craft and own the visual identity of a brand shaping modern commerce. You’ll translate strategy into a complete visual system, including identity, motion, photography direction, and site components, while working with the CEO, CTO, and growth team.

This role embraces an AI-native workflow, leveraging tools like Claude, Midjourney, and Figma Make to accelerate craft without losing human touch and taste.

Job description

Nash powers the logistics infrastructure behind some of the most recognizable brands in commerce, including Walmart, Urban Outfitters, and 7-Eleven, along with platforms like Shopify and Toast. As we scale, our brand needs to scale with us. We're hiring our first dedicated Brand Designer to craft, shape, and build the visual identity of the platform that is becoming foundational to modern commerce.

The Role

We are right in the middle of defining and rolling out a new Nash brand. Strategy, visual language, motion system, photography direction, the wordmark, the website, the pitch, the booth, the apparel: all of it is being built right now. This is a rare moment to author a brand from close to zero and watch it become the visual identity of a category.

You'll report directly to our Chief Growth Officer (who spent their career building and leading marketing, growth, and product organizations at companies like Twilio, Plaid, and Salesforce). You'll work alongside our CEO, our CTO, and a small, senior, fast-moving cross-functional group across product, engineering, and growth. The bar for taste, craft, and strategic thinking on this team is high, and the trajectory for someone strong in this seat is significant.

How We Work: A.I.-Native, By Default

Brand design at Nash is A.I.-native. We are looking for a designer who has fundamentally rewired how they work around A.I., not a designer who occasionally uses ChatGPT for copy or the occasional inspo image. A designer who reaches for Claude, Cursor, Figma Make, Midjourney, and Runway as instinctively as they reach for the pen tool. Whose entire workflow is built around using A.I. to get to better outcomes faster.

The reason is straightforward: the speed and surface area of what one designer can ship has changed by an order of magnitude in the last eighteen months. We want someone who feels that in their bones and uses it to compound their craft, not replace it.

Don't get us wrong...we deeply value the soul, the personality, the whimsy...the magic that can only come from a real designer. This is not an A.I. slop-house! But we need to pair the magic of the human touch with the pace and velocity that A.I. tools bring.

In practice, this looks like going from a verbal idea to a working interactive prototype the same afternoon, generating ten directions for a campaign before lunch and using your own taste to pick the one worth refining, prototyping a marketing site section in code with Claude or Cursor and handing a working artifact to engineering instead of a static comp, and treating prompt craft, model choice, and tool-chaining as part of your design practice.

If your reaction to a new A.I. tool is curiosity and a Saturday afternoon experiment, you'll fit here. If you believe that A.I. will never replace ... then you probably won't.

What You'll Do

• Translate, Define and Evolve the new Nash brand strategy into a complete, living visual system: identity applications, motion principles, photography direc