Product Marketing IT Service Director

100 Salesforce, Inc.; Seattle (WA); On-site; USD 164,000 - 262,000; Full time

Benefits offered by this job

medical

dental

vision

mental health support

paid parental leave

life and disability insurance

401(k)

employee stock purchasing program

Job summary

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Agentforce is the future of AI, and you are the future of Salesforce. At Salesforce, our Product Marketers craft inspirational stories and deliver groundbreaking product demos to people around the world.

We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Salesforce seeks a seasoned Product Marketer to partner with sales and solution engineers, shape

Qualifications

• 8+ years in product marketing, industry marketing or corporate marketing.
• Experience in IT Service Management or related IT domains.
• Excellent communication skills with executive leaders and cross-functional partners.
• Ability to build strong cross-functional relationships with global stakeholders.
• Create marketing assets like product demos and data sheets.
• Use data and analytics to guide decisions and measure marketing KPIs.
• Strategize messaging and positioning for technology products.

Responsibilities

• Partner with sales & solution engineers to develop content and enablement programs.
• Define differentiated, customer-centric narrative, value props and messaging.
• Translate marketing initiatives into actionable programs aligned with teams.
• Drive creation and delivery of thought leadership content, webinars, blogs, case studies.
• Transform and operationalize marketing communications.
• Develop scalable training for sales teams and always-on sales plays.
• Collaborate with product teams to shape product investments for customers.
• Build core value propositions with input from stakeholders.
• Lead product launch plans and develop effective sales training materials.
• Deliver presentations to audiences of all sizes.

Skills

Product marketing

IT Service Management

Executive communication

Cross-functional collaboration

Marketing assets

Data analytics

Messaging & positioning

Product launches

Tools

Keynote

PowerPoint

Job description

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we’re looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce’s core values at the heart of it all. Ready to level‑up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. At Salesforce, our Product Marketers craft inspirational stories and deliver groundbreaking product demos to people around the world. We develop product messaging and positioning, go‑to‑market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that creates trials, sales pipeline, and ultimately, new customers.

Responsibilities

• Partner with sales & solution engineers to develop content and enablement programs that fuel pipeline and close deals
• Be a part of a team that helps define differentiated, clear and customer‑centric narrative, value props, positioning and messaging
• Translate our marketing initiatives into actionable programs and align with our digital & field marketing teams to help drive demand generation
• Drive the creation and delivery of thought leadership content, webinars, blogs, and case studies to drive the industry message
• Transform and operationalize internal and external marketing communications
• Develop repeatable, scalable processes to better train sales teams, and drive always‑on sales plays and programs
• Partner closely with product teams to shape differentiated product investments that drive innovation for our customers
• Build the core value proposition and selling points with input from product management, sales leadership, field marketing, and customer insights teams
• Lead product launch plans and develop effective sales training materials
• Confidently deliver presentations to audiences of all sizes

Required Skills

• 8+ years of experience in product marketing, industry marketing or corporate marketing.
• Experience in IT Service Management, or other applicable IT domains like IT Operations or Asset Management.
• Excellent communication skills and the ability to present to executive leaders, cross‑functional partners, and customers.
• Expertise in creating strong working relationships with cross‑functional teams and align with global stakeholders.
• Ability to create a range of marketing assets (including on‑message product demo videos, sharp succinct slide pitch‑decks in Apple Keynote and Microsoft PowerPoint), product data sheets.
• Ability to use data and analytics to drive decision‑making as well as a consistent track record of setting and delivering against measurable marketing metrics.
• Ability to strategize and craft compelling messaging and positioning for technology products.

Preferred Skills

• Experience with the Salesforce products and/or other IT Service Management solutions or platforms preferred.
• Get‑it‑Done confidence to pick up and lead new projects even in the face of ambiguity.
• A winning attitude that inspires optimism, fun, and the desire to always be learning!

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Candidate Privacy Statement

Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt‑out options. Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions.

Equal Opportunity

Salesforce is an equal‑opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. At Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education. In the United States, compensation offered will be determined by factors such as location, job level, job‑related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits.

Benefits

• time off programs
• medical
• dental
• vision
• mental health support
• paid parental leave
• life and disability insurance
• 401(k)
• employee stock purchasing program

Salary

The typical base salary range for this position is $164,000 - $261,500 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.