Senior Director Service Strategy, Core, and AI

Salesforce; San Francisco (CA); On-site; USD 182,000 - 305,000; Full time

Job summary

Salesforce is seeking an experienced Product Marketer to lead a team and own messaging, positioning, and go-to-market programs across product lines. You will drive demand through compelling demos, content, events, and sales enablement while partnering with product, sales, and marketing to deliver differentiated customer experiences.

You will craft strategy, oversee assets, and mentor marketers, shaping campaigns that create trials, pipelines, and advocacy at scale.

Qualifications

• 8+ years in product marketing, industry marketing or corporate marketing.
• Experience leading a team of marketers.
• Excellent communication and ability to present to executives, partners, and customers.
• Expertise in cross-functional alignment with global stakeholders.
• Ability to create marketing assets including on-message demos and data sheets.
• Data analytics to drive marketing decisions and metrics.
• Strategize messaging and positioning for technology products.

Responsibilities

• Lead and empower a team of product marketers.
• Define a differentiated, customer-centric narrative, value props, positioning, and messaging.
• Drive creation of thought leadership content, demos, webinars, blogs, and case studies.
• Transform and operationalize marketing communications.
• Develop scalable processes to train sales and drive sales plays.
• Translate initiatives into actionable programs to drive growth.
• Partner with sales to develop marketing solutions that feed the pipeline.
• Collaborate with product teams to shape investments and innovation.
• Build core value propositions with product management and sales.
• Lead product launch plans and develop sales training materials.
• Deliver presentations to audiences of all sizes.

Skills

Product marketing

Team leadership

Executive communication

Cross-functional collaboration

Messaging & positioning

Data-driven decision making

Marketing assets creation

Product demos

Tools

Keynote

PowerPoint

Sales collateral

Job description

Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

JOB DETAILS

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +Customer Service. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good, you’ve come to the right place. At Salesforce, our Product Marketers craft inspirational stories and deliver groundbreaking product demos to people around the world. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that creates trials, a sales pipeline, and ultimately, new customers. We are looking for a creative, motivated, and passionate Product Marketer who can lead a team, drive vision, messaging, awareness, and product marketing strategy. You will have demonstrable expertise in all areas of product marketing — product positioning & messaging, strategy and segmentation, customer & competitive intelligence, etc. You will have experience in building scalable programs and demonstrate the ability to drive cross-functional alignment. Strong presentation skills, executive presence, and ability to deal with ambiguity are a must.

Responsibilities

• Lead and empower a team of product marketers.
• Lead your team to define a clear, differentiated, customer-centric narrative, value props, positioning, and messaging.
• Drive the creation and delivery of thought leadership content, demos, webinars, blogs, and case studies to drive differentiated messages.
• Transform and operationalize internal and external marketing communications.
• Develop repeatable, scalable processes to better train sales teams and drive always-on sales plays and programs.
• Translate our marketing & industry-focused initiatives into actionable programs to help drive growth.
• Partner with sales to develop marketing solutions that fuel the pipeline and close deals
• Partner closely with product teams to shape differentiated product investments that drive innovation for our customers.
• Build the core value proposition and selling points with input from product management, sales leadership, field marketing, and customer insights teams.
• Lead product launch plans and develop effective sales training materials.
• Confidently deliver presentations to audiences of all sizes

WHAT DOES THE IDEAL CANDIDATE LOOK LIKE?

Required Skills

• 8+ years of experience in product marketing, industry marketing or corporate marketing.
• Experience leading and inspiring a team of marketers.
• Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers
• Expertise in creating strong working relationships with cross-functional teams and aligning with global stakeholders
• Ability to create a range of marketing assets (including on-message product demo videos, sharp, succinct slide pitch-decks in Apple Keynote and Microsoft PowerPoint), and product data sheets.
• Ability to use data and analytics to drive decision-making, as well as a consistent track record of setting and delivering against measurable marketing metrics.
• Ability to strategize and craft compelling messaging and positioning for technology products.

Preferred Skills

• Experience with the Salesforce products and/or other SaaS and B2B technology platforms preferred
• Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity
• A winning attitude that inspires optimism, fun, and the desire to always be learning!

Benefits & Perks

We have a public-facing website at https://salesforcebenefits.com/index.html that explains our benefits, including well-being reimbursement, generous parental leave, adoption assistance, fertility benefits, and more. Visit for the full breakdown!Unleash Your PotentialWhen you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.AccommodationsIf you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.Posting StatementSalesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.In the United States, compensation offered will be determined by factors such as location, job level, job related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com. Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $181,700 - $304,700 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $218,100 - $332,600 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.