Product Marketing Engineer, Low Power Radar Solutions

Texas Instruments Incorporated; Dallas (TX); On-site; USD 110,000 - 150,000; Full time

Job summary

Texas Instruments Incorporated in Dallas seeks an experienced Product Marketing Engineer to grow the mmWave radar business through customer engagement, market development, product positioning, and go-to-market activities.

This fast-paced role involves worldwide collaboration with customers and teams to translate radar capabilities into clear value, shaping intelligent sensing systems for diverse industries. Prior radar experience is not required, but a willingness to learn is essential.

Responsibilities

• Drive worldwide product marketing activities for TI mmWave radar products including Drive DINs to DWINs to grow NR while maintaining profitability
• Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM)
• Engage directly with customers to understand market trends, applications, and emerging opportunities
• Develop and deliver product positioning, messaging, and customer value propositions to customers and partners
• Create customer-facing presentations, videos, application content, and marketing collateral
• Collaborate with engineering, systems, applications, sales, pricing, and program management teams
• Support customer meetings, product demonstrations, conferences, and workshops
• Gather market intelligence and help identify new growth opportunities
• Support go-to-market activities and product launch efforts
• Translate product capabilities into clear customer and business value

Job description

Texas Instruments Incorporated in Dallas seeks an experienced Product Marketing Engineer to grow the mmWave radar business through customer engagement, market development, product positioning, and go-to-market activities.

This fast-paced role involves worldwide collaboration with customers and teams to translate radar capabilities into clear value, shaping intelligent sensing systems for diverse industries. Prior radar experience is not required, but a willingness to learn is essential.