Product Marketing Engineer

Socket.dev; Edina (MN); Hybrid; USD 90,000 - 130,000; Full time

Job summary

ACS Motion Control in Minnesota is seeking a Product Marketing Engineer to drive go-to-market execution and produce technical marketing content for sales, BD, and partners.

You will stay current on motion controller, servo drive, and interface modules, translating complex technical details into compelling materials and training. A minimum of 5+ years in application engineering with motion controllers and a related bachelor's degree is required.

Qualifications

• 5+ years of application engineering experience utilizing motion controllers.
• Experience creating sales training or technical marketing content.
• Ability to analyze technical products including competitive products.
• Strong communication skills with concise, actionable reports.

Responsibilities

• Execute go-to-market plans for product and feature releases.
• Create and manage a portfolio of technical marketing and sales enablement materials.
• Learn and operate motion controller, servo drive and interface products to collect data for content.
• Analyze competitors’ products and marketing strategies; produce intelligence reports.
• Utilize AI-enabled workflows to improve content creation and market insights.

Skills

Motion controller experience

Sales training content creation

Technical product analysis

Strong communication

Education

Bachelor's degree in electrical or mechanical engineering (control systems or mechatronics)

Job description

Location: Office/Hybrid (USA-MN)

Role Summary

The Product Marketing Engineer (PME) is responsible for execution of the go-to-market plan and creation of technical marketing content enabling the sales team, business development and our partners to capitalize on opportunities across global markets. A strong candidate will have a strong motion control background with the ability to execute high impact/ROI marketing activities within a small team.

Shift Your Career in Motion!

ACS Motion Control is a supplier of high-end motion control systems serving high-tech original equipment manufacturers. Types of equipment using our products include:

• Semiconductor manufacturing systems
• Electronics/PCB and display manufacturing systems
• Biomedical - Genome sequencing systems
• Laser microprocessing systems

Our vision is to make life-changing innovations possible by creating the smartest motion control solutions through long-term partnerships.

Key Responsibilities

1. Go-to-Market Execution

• Execute go-to-market plans for product and feature releases
• Develop clear and focused messaging, value proposition, unique selling points, and sales training materials
• Assist PM/PMM with voice-of-customer efforts
• Coordinate with and support Marketing & Business Development team with all internal & external messaging to employees, customers and markets.

2. Technical Marketing Content

• Create and manage a portfolio of technical marketing and sales enablement materials
• Content creation includes videos, datasheets, brochures, website, social media, webinars, in‑person seminars, articles, white papers, application success stories & more
• Communicate with internal subject matter experts to inform material
• Support Segment Marketing by helping to create and review sales enablement materials

3. Product & Capabilities Knowledge

• Stay up-to-date and educated on all products and capabilities
• Learn and be able to operate all motion controller, servo drive and interface module products with provided software to collect data, screen recordings, video footage and other technical content
• Test new products, capabilities and features to provide feedback and gain understanding for training & promotional purposes

4. Competitive Intelligence

• Analyze competitors’ products, sales & marketing strategy and key activities
• Evaluate and at times operate competitive products to analyze capabilities, features, software and ease-of-use.
• Produce concise reports and maintain a competitive intelligence database
• Educate sales, marketing & management on key competitor intelligence

5. AI Proficiency

• Utilize AI-native workflows to maximize productivity
• Utilise AI technologies to create technical marketing content, identify market trends & assessment, analyse customer feedback, competitive intelligence, and support strategic business development initiatives.
• Promote continuous improvement through the adoption of AI-enabled tools and methodologies.

Requirements

• 5+ years Application engineering experience utilizing motion controllers
• Experience with creating sales training or technical marketing content
• Ability to analyze technical products including competitive products
• Strong communication skills; able to produce concise, actionable reports
• Bachelor’s degree in electrical or mechanical engineering with emphasis on control systems or mechatronics

Travel

• Domestic and international (up to 20%) to customers and industry events