Product Marketing Engineer

ACS Motion Control; Edina (MN); Hybrid; USD 85,000 - 125,000; Full time

Job summary

ACS Motion Control is seeking a Product Marketing Engineer to drive go-to-market initiatives and create technical marketing content that enables the sales team, business development, and partners globally.

A strong candidate will bring a solid motion control background and the ability to execute high impact, ROI-driven marketing activities within a small team.

Location is Hybrid (USA-MN). Travel up to 20% to customers and events as needed.

Qualifications

• 5+ years of application engineering with motion controllers
• Experience creating sales training or technical marketing content
• Ability to analyze technical products including competitors
• Strong communication; produces concise, actionable reports
• Bachelor's in electrical/mechanical engineering with emphasis on control systems or mechatronics

Responsibilities

• Go-to-Market Execution
• Execute go-to-market plans for product and feature releases
• Develop clear messaging, value proposition, unique selling points, and sales training materials
• Assist PM/PMM with voice-of-customer efforts
• Coordinate with Marketing & Business Development on internal & external messaging

Skills

Go-to-Market

Technical marketing content

Competitive analysis

Communication skills

Education

Bachelors in electrical/mechanical engineering (control systems)

Job description

Role Summary The Product Marketing Engineer (PME) is responsible for execution of the go-to-market plan and creation of technical marketing content enabling the sales team, business development and our partners to capitalize on opportunities across global markets. A strong candidate will have a strong motion control background with the ability to execute high impact/ROI marketing activities within a small team.

Shift Your Career in Motion! ACS Motion Control is a supplier of high-end motion control systems serving high-tech original equipment manufacturers. Types of equipment using our products include:

• Semiconductor manufacturing systems
• Electronics/PCB and display manufacturing systems

Location: Office/Hybrid (USA-MN)

Role Summary The Product Marketing Engineer (PME) is responsible for execution of the go-to-market plan and creation of technical marketing content enabling the sales team, business development and our partners to capitalize on opportunities across global markets. A strong candidate will have a strong motion control background with the ability to execute high impact/ROI marketing activities within a small team.

Shift Your Career in Motion! ACS Motion Control is a supplier of high-end motion control systems serving high-tech original equipment manufacturers. Types of equipment using our products include:

• Semiconductor manufacturing systems
• Electronics/PCB and display manufacturing systems
• Biomedical - Genome sequencing systems
• Laser microprocessing systems

Our vision is to make life-changing innovations possible by creating the smartest motion control solutions through long-term partnerships.

Key Responsibilities

• Go-to-Market Execution
• Execute go-to-market plans for product and feature releases
• Develop clear and focused messaging, value proposition, unique selling points, and sales training materials
• Assist PM/PMM with voice-of-customer efforts
• Coordinate with and support Marketing & Business Development team with all internal & external messaging to employees, customers and markets.
• Technical Marketing Content
• Create and manage a portfolio of technical marketing and sales enablement materials
• Content creation includes videos, datasheets, brochures, website, social media, webinars, in-person seminars, articles, white papers, application success stories & more
• Communicate with internal subject matter experts to inform material
• Support Segment Marketing by helping to create and review sales enablement materials
• Product & Capabilities Knowledge
• Stay up-to-date and educated on all products and capabilities
• Learn and be able to operate all motion controller, servo drive and interface module products with provided software to collect data, screen recordings, video footage and other technical content
• Test new products, capabilities and features to provide feedback and gain understanding for training & promotional purposes
• Competitive Intelligence
• Analyze competitors’ products, sales & marketing strategy and key activities
• Evaluate and at times operate competitive products to analyze capabilities, features, software and ease-of-use.
• Produce concise reports and maintain a competitive intelligence database
• Educate sales, marketing & management on key competitor intelligence
• AI Proficiency
• Utilize AI-native workflows to maximize productivity
• Utilize AI technologies to create technical marketing content, identify market trends & assessment, analyze customer feedback, competitive intelligence, and support strategic business development initiatives.
• Promote continuous improvement through the adoption of AI-enabled tools and methodologies.

Requirements

• 5+ years Application engineering experience utilizing motion controllers
• Experience with creating sales training or technical marketing content
• Ability to analyze technical products including competitive products
• Strong communication skills; able to produce concise, actionable reports
• Bachelor’s degree in electrical or mechanical engineering with emphasis on control systems or mechatronics

Travel

• Domestic and international (up to 20%) to customers and industry events