Product Marketing Director, Salesforce Data 360

salesforce.com, inc.; Atlanta (GA); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Well-being reimbursement

Generous parental leave

Adoption assistance

Job summary

Salesforce is seeking a highly creative Product Marketing Director to drive Data 360 product launches and marketing strategy. You will define positioning, messaging, and orchestrate demo storytelling while supporting AR/PR initiatives.

This role requires strategic, hands-on leadership and the ability to align with global stakeholders. You will partner with Data 360 Product Management to shape investments and deliver scalable campaigns, events, and content across executive audiences and

Qualifications

• > 8+ years of experience in product marketing, industry marketing or corporate marketing.
• > Demonstrable expertise in leading product launches from strategy to execution.
• > Proven ability to strategize, craft, and communicate compelling messaging and positioning for complex technology products.
• > Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers.
• > Ability to create a range of marketing assets, including on-message product demo videos, slide pitch-decks, data sheets, enablement material, press releases, and blogs.
• > Experience with industry analysts (e.g., Gartner, Forrester) and leading briefings to shape industry narratives.
• > Ability to use data and analytics to drive decision-making with measurable marketing metrics.
• > Strong working relationships with cross-functional teams and global stakeholders.

Responsibilities

• Lead End-to-End Product Launches: Own and drive major product launches with positioning, adoption, and KPI impact; support PR and key announcements.
• Develop Clear Messaging: Create compelling narratives, value propositions, and differentiated positioning.
• Be a Subject Matter Expert: Monitor industry trends and incorporate tech into events, demos, and product launches; support analyst relations.
• Oversee Content Strategy & Delivery: Drive messaging documents, pitch decks, demos, webinars, blogs, case studies, etc.
• Shape Product Strategy: Partner with Data 360 Product Management to influence investments addressing customer needs.
• Deliver presentations to internal/external audiences including exec leadership, customers and partners.

Skills

Product marketing

Launch management

Messaging & positioning

Executive communication

Content creation

Analyst relations

Data-driven decision making

Cross-functional collaboration

Job description

Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

About Salesforce

Salesforce is the #1 AI CRM, empowering companies to connect with their customers in a whole new way. We are passionate about driving customer success through innovation, and our values of Trust, Customer Success, Innovation, Equality, and Sustainability guide everything we do. Join us in building the future of business with AI + Data + CRM + Trust.

At Salesforce, our Product Marketers craft inspirational stories and deliver groundbreaking product demos to people around the world. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that creates trials, sales pipeline, and ultimately, new customers.

Job Details

We are seeking a highly creative, motivated, and passionate Product Marketing Director to drive product launches, awareness, and product marketing strategy for Data 360. This role requires a strategic, hands-on leader with demonstrable expertise across all facets of product marketing.

Salesforce Data 360 activates trusted context across your Agentic Enterprise. Natively built on the Salesforce Platform, it powers your Customer 360 apps and Agentforce, and amplifies your existing data lake or warehouse investments to deliver real-time insights and intelligent action.

You will be responsible for defining product positioning & messaging, leading high-impact product launches, orchestrating demo storyboarding, and supporting AR/PR strategies. You thrive on building scalable initiatives and possess a proven ability to drive cross-functional alignment across diverse teams. Success in this role demands strong presentation skills, executive presence, and the ability to navigate ambiguity with confidence in a fast-paced, evolving market.

Responsibilities

• Lead End-to-End Product Launches: Own and drive major product launches, ensuring successful market introduction, positioning/messaging, adoption, and measurable impact against defined KPIs. This includes actively supporting public relations efforts and contributing to press release content for key announcements.

• Develop Clear Messaging: Develop clear, compelling narratives, value propositions, and differentiated positioning and messaging.

• Be a Subject Matter Expert: for Data 360, continuously monitoring industry trends, competitive landscapes, customer needs, and incorporate new technologies into our events, keynotes, product launches, and demos. Additionally, you'll support analyst relations to ensure key product narratives are effectively communicated to industry analysts.

• Oversee Content Strategy & Delivery: Drive the creation and delivery of high-impact content, including messaging & positioning documents, pitch decks, demo storyboards and demo videos, webinars, blogs, case studies, and more.

• Shape Product Strategy: Partner closely with Data 360 Product Management to influence and shape innovative product investments that directly address customer needs and market opportunities.

• Confidently deliver compelling presentations to internal and external audiences of all sizes, including executive leadership, customers, and partners.

Required Skills:

• 8+ years of experience in product marketing, industry marketing or corporate marketing.

• Demonstrable expertise in leading product launches from strategy to execution.

• Proven ability to strategize, craft, and communicate compelling messaging and positioning for complex technology products.

• Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers

• Ability to create a range of marketing assets, including on-message product demo videos, sharp, succinct slide pitch-decks, product data sheets, enablement material, press releases, and blog posts.

• Experience working directly with industry analysts (e.g., Gartner, Forrester) and leading briefings to shape industry narratives.

• Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics.

• Expertise in creating strong working relationship(s) with cross-functional teams and aligning with global stakeholders

Preferred Skills:

• Experience with the Salesforce products, Data + AI/CDP platforms, and/or other SaaS and B2B technology platforms preferred

• Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity

• A winning attitude that inspires optimism, fun, and the desire to always be learning!

Benefits & Perks:

We have a public-facing website https://salesforcebenefits.com/index.html that explains our various benefits, including well-being reimbursement, generous parental leave, adoption assistance, fertility benefits, and more. Visit for the full breakdown!

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.