Product Marketing IT Service Director

Socket.dev; Seattle (WA); On-site; USD 164,000 - 261,500; Full time

Job summary

Salesforce seeks a Director of Product Marketing for IT & HR Service Management to drive vision, messaging, and awareness across teams. You will partner with sales, solution engineers, and product teams to deliver differentiated narratives and scalable programs that fuel demand and pipeline.

You will own go-to-market strategy, customer insights, and competitive intelligence while leading cross-functional initiatives and executive-level storytelling.

Qualifications

• 8+ years of experience in product marketing or related field.
• Experience in IT Service Management or IT operations domains.
• Excellent communication and ability to present to executives and partners.
• Strong ability to build relationships with cross-functional teams and global stakeholders.
• Ability to create compelling marketing assets and data-driven decisions.

Responsibilities

• Partner with sales and solution engineers to develop content and enablement programs.
• Define differentiated narratives, value props, and messaging for IT & HR Service Management.
• Translate marketing initiatives into actionable programs with digital and field teams.
• Develop thought leadership content, webinars, blogs, and case studies.
• Lead product launch plans and create effective sales training materials.

Skills

8+ years experience in product营销

IT Service Management experience

Executive-level presentation skills

Cross-functional collaboration

Data-driven decision making

Messaging & positioning

Tools

Apple Keynote

Microsoft PowerPoint

Job description

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

At Salesforce, our Product Marketers craft inspirational stories and deliver groundbreaking product demos to people around the world. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that creates trials, sales pipeline, and ultimately, new customers.

Director of Product Marketing – IT & HR Service Management

We are looking for a creative, motivated and passionate Director of Product Marketing who can drive vision, messaging and awareness for our IT & HR Service Management solutions, while working with cross functional teams to deliver our product marketing strategy. You will have demonstrable expertise in all areas of product marketing — product positioning & messaging, strategy and segmentation, customer & competitive intelligence, etc. You will have experience in building scalable programs and demonstrate the ability to drive cross-functional alignment. Strong presentation skills, executive presence and ability to deal with ambiguity.

Responsibilities

• Partner with sales & solution engineers to develop content and enablement programs that fuel pipeline and close deals
• Be a part of a team that helps define differentiated, clear and customer-centric narrative, value props, positioning and messaging.
• Translate our marketing initiatives into actionable programs and align with our digital & field marketing teams to help drive demand generation.
• Drive the creation and delivery of thought leadership content, webinars, blogs, and case studies to drive the industry message.
• Transform and operationalize internal and external marketing communications.
• Develop repeatable, scalable processes to better train sales teams, and drive always-on sales plays and programs.
• Partner closely with product teams to shape differentiated product investments that drive innovation for our customers.
• Build the core value proposition and selling points with input from product management, sales leadership, field marketing, and customer insights teams.
• Lead product launch plans and develop effective sales training materials.
• Confidently deliver presentations to audiences of all sizes

What does the ideal candidate look like?

Required Skills:

• 8+ years of experience in product marketing, industry marketing or corporate marketing.
• Experience in IT Service Management, or other applicable IT domains like IT Operations or Asset Management
• Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers
• Expertise in creating strong working relationships with cross-functional teams and align with global stakeholders
• Ability to create a range of marketing assets (including on-message product demo videos, sharp succinct slide pitch-decks in Apple Keynote and Microsoft PowerPoint), product data sheets.
• Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics.
• Ability to strategize and craft compelling messaging and positioning for technology products.

Preferred Skills:

• Experience with the Salesforce products and/or other IT Service Management solutions or platforms preferred
• Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity
• A winning attitude that inspires optimism, fun, and the desire to always be learning!

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. (Note: any decorative emoji or unicode symbols have been removed in this refined version.)

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $164,000 - $261,500 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.