Product Marketing Director: Platform & Partner Ecosystem
RXinsider LTD.
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Benefits offered by this job
Job summary
athenahealth, a leader in healthcare IT, seeks a Product Marketing Director to drive go-to-market for the Platform and Partner Ecosystem. You will shape messaging, positioning, and enablement across providers, payers, and health systems, partnering with product, sales, and partnerships to unlock revenue opportunities.
You will oversee interoperable platform marketing, develop partner-facing messaging, and lead integrated launches with a focus on commercial impact, ecosystem growth, and a
Qualifications
- Bachelor’s Degree in business, marketing, or communications, or equivalent.
- 10+ years of professional experience marketing within healthcare IT.
- 5+ years of product marketing, launching products, and developing messaging.
- Strong familiarity with HL7/FHIR, USCDI, EDI interoperability standards.
- Strong strategic thinking, analytics, and communication skills.
- Experience leading across direct and matrix teams.
Responsibilities
- Own product marketing for the Athena Connect interoperability suite and craft differentiated messaging.
- Curate partner ecosystem positioning and provider-facing value messaging.
- Lead high-impact product and partnership launches with cross-functional teams.
- Partner with competitive intelligence to inform differentiation and GTM strategies.
- Equip commercial teams with knowledge, content, and tools for sales.
- Collaborate across product, marketing, sales, service delivery, and Partner Marketing.
Skills
Education
Job description
athenahealth, a leader in healthcare IT, seeks a Product Marketing Director to drive go-to-market for the Platform and Partner Ecosystem. You will shape messaging, positioning, and enablement across providers, payers, and health systems, partnering with product, sales, and partnerships to unlock revenue opportunities.
You will oversee interoperable platform marketing, develop partner-facing messaging, and lead integrated launches with a focus on commercial impact, ecosystem growth, and a
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