Product Marketing Director, Managed Business

Calix; United States; Hybrid; USD 144,000 - 294,000; Full time

Job summary

Calix seeks a Product Marketing Director for the Managed Business portfolio, owning the product story for gateways, switches, Wi‑Fi, and managed services. You will lead end-to-end launches, craft differentiating messaging, and enable sales with compelling collateral, demos, and FAQs.

Collaboration with product leadership and cross-team alignment is essential. The role requires deep MSP channel marketing experience, strong launch leadership, and the ability to translate complex technology into

Qualifications

• 10+ years marketing to MSPs, VARs, systems integrators, or similar ecosystems.
• Deep knowledge of MSP/partner go-to-market motions.
• Proven product marketing leadership with positioning, messaging and launches.
• Credibility-building in new entrant markets.
• Ability to lead complex cross-functional launches across product, sales, support, comms, and demand gen.
• Strong lifecycle understanding from concept to release and feedback.

Responsibilities

• Own the product story for the Managed Business portfolio including hardware, software, and management platforms.
• Define target market segments, personas, use cases, and differentiated messaging.
• Lead end-to-end launches with readiness criteria and cross-functional milestones.
• Serve as primary PMM liaison to product leadership and stakeholders.
• Incorporate market/partner feedback into roadmap and strategy.
• Build and maintain sales kits, collateral, FAQs, and release assets.
• Drive internal enablement to communicate value, use cases, and buyer needs.
• Coordinate with Product, Commercial Solutions, Sales, Support, Communications, and Demand Gen.

Skills

MSP channel marketing

Cross-functional leadership

Go-to-market strategy

Product marketing leadership

Executive communication

Launch planning

Market analysis

Sales enablement

Stakeholder management

Travel willingness

Translate tech to business value

Job description

Calix provides an AI-native platform and managed services that enable our customers and partners to compete and win in any market. We're at the forefront of a once-in-a-generation change in the managed services industry, and Calix is making strategic investments to establish managed services as a major growth engine and future billion-dollar business. To achieve this, Calix is forming a dedicated, cross-functional Managed Business team responsible for defining not only the market strategy, but the complete customer and operational models required to scale profitably. Calix is seeking a highly skilled and experienced Product Marketing Director, Managed Business, focused on turning strategic market opportunity into scalable growth. The Product Marketing Director, Managed Business will be responsible for a portfolio of property/enterprise network gateways, Wi‑Fi, Ethernet switches, and managed services, along with their supporting software and management platforms. The product marketing director will drive top‑to‑bottom product and solution messaging, value propositions, product launch and software release marketing, and serve as the product‑level source of truth for cross‑functional go‑to‑market teams. You will partner tightly with product leaders to influence the roadmap; work closely with sales to drive product adoption; collaborate with customer success to develop customer enablement programs; and translate technical capabilities into clear business outcomes for managed service providers.

Core Responsibilities & Tasks:

• Own the product story for the Managed Business portfolio — hardware, software, and management platforms, including network gateway routers, managed switches, Wi‑Fi appliances, and managed services. Define what each product is, the problem it solves, why it wins, and how teams position it in market.
• Collaborate to define the target market segments, ICPs, and personas, and translate personas into clear use cases, buying triggers, adoption barriers, decision criteria, and differentiated product messaging.
• Run launches end to end — readiness criteria, cross‑functional checklists, milestones, messaging, and launch materials.
• Lead quarterly launch planning and execution, serving as the primary product marketing liaison to Product Line Leadership and cross‑functional stakeholders.
• Bring the market into the roadmap through Concept and Validation phases, translating customer, partner, and sales feedback into clear implications for product strategy.
• Build and maintain the sales toolkit — pitch, demo script, collateral, partner enablement, FAQs, and release‑specific assets.
• Drive internal enablement so customer‑facing teams understand the value proposition, use cases, buyer needs, objections, and competitive positioning.
• Align stakeholders across Product, Commercial Solutions, Segment Strategy, Sales, Support, Communications, and Demand Generation — from planning through release and field adoption.

Required Qualifications:

• 10+ years marketing technology to or through managed service providers (MSPs), VARs, systems integrators, or similar channel partner ecosystems.
• Deep knowledge of managed services business models and partner‑led go‑to‑market motions.
• Deep product marketing experience owning positioning, messaging, launch strategy, sales enablement, use‑case definition, and go‑to‑market execution.
• Proven success in establishing credibility in a market where the company is a new entrant.
• Proven ability to lead complex, cross‑functional launches spanning product, sales, support, communications, partner, and demand generation teams.
• Strong grasp of the product lifecycle — market input, concept, validation, launch readiness, release communications, and feedback loops.
• Track record building sales toolkits, demo narratives, competitive messaging, collateral, and partner‑facing content.
• Ability to translate technical products and market insight into compelling business value and actionable field enablement.
• Excellent executive communication, storytelling, and stakeholder management skills.
• Strong analytical skills to synthesize market, customer, sales, and competitive inputs into clear recommendations.
• Able to support periodic bursts of travel up to 20%.

Preferred Qualifications:

• Experience in the Wi‑Fi market across multi‑family housing, hospitality, venues, and related property‑based segments.
• In‑depth understanding of property/enterprise Wi‑Fi, networking, managed network services, and their supporting software and management solutions.
• Experience leading product advisory inputs, launch councils, sales councils, or structured cross‑functional readiness forums.
• Experience leading the organizational change required to take new products into unfamiliar markets, including aligning stakeholders, adapting go‑to‑market processes, defining new buyer and partner motions, and helping established teams operate successfully outside their historical market focus.

#LI‑Remote

The base pay range for this position varies based on the geographic location.

• SanFranciscoBayArea: 184,000–294,400USDAnnual
• SelectUSMetrosandStates: 160,000–256,000USDAnnual
• OtherUSLocations: 144,000–230,400USDAnnual

As a part of the total compensation package, this role may be eligible for a bonus.

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The Calix platform enables Communication Service Providers (CSPs) of all sizes to transform and future‑prove their businesses. Through real‑time data, automation, and actionable insights delivered viaCalixOne— our cloud‑first, AI‑powered platform — CSPs can simplify operations, collapse cost, and accelerate innovation. Calix One brings together the automation of everything and the experience of one, empowering customers to deliver differentiated subscriber experiences while driving acquisition, loyalty, and revenue growth. This is the Calix mission: to enable CSPs of all sizes to simplify, innovate, and grow, strengthening both their businesses and the communities they serve.

We’re at the forefront of a once‑in‑a‑generation change in the broadband industry. Join us as we innovate, help our customers reach their potential, and connect underserved communities with unrivaled digital experiences. To learn more, visit the Calix web site at www.calix.com.

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