Product Marketing Director, Enterprise Networking

Calix; United States; À distance; USD 184 000 - 294 000; Plein temps

Résumé du poste

Calix is seeking a Product Marketing Director, Enterprise Networking to translate market opportunities into scalable growth for a portfolio including network gateways, Wi‑Fi, switches, and managed services.

You will own messaging, go-to-market strategy, and launch plans, collaborating with Product, Sales, and Customer Success to drive adoption and revenue across MSPs and partners in the US.

Qualifications

• 10+ years of marketing technology experience targeting MSPs, VARs, systems integrators, or similar channel ecosystems.
• Deep knowledge of managed services business models and partner-led GTM motions.
• Proven track record in positioning, messaging, launch strategy, sales enablement, and go-to-market execution.
• Ability to establish credibility as a new entrant in a market.
• Experience leading cross-functional launches across product, sales, support, communications, and demand generation.
• Strong grasp of the product lifecycle from concept to release and feedback loops.
• Proven ability to build sales toolkits, demos, collateral, and partner-facing content.
• Excellent executive communication, storytelling, and stakeholder management.
• Strong analytical skills to synthesize market and competitive inputs.
• Willingness to travel up to 20%.

Responsabilités

• Own the product story for the Managed Business portfolio, including gateways, switches, Wi‑Fi appliances, and managed services.
• Define product value, problems solved, and differentiators for market positioning.
• Translate personas into use cases, buying triggers, and adoption barriers.
• Lead end-to-end launches with readiness criteria and cross-functional checklists.
• Coordinate quarterly launch planning with Product Line Leadership and stakeholders.
• Incorporate customer and partner feedback into roadmap implications.
• Develop and maintain sales tools: pitch, demos, collateral, FAQs, and assets.
• Provide internal enablement on value proposition and competitive positioning.
• Align stakeholders across functions from planning to field adoption.

Connaissances

MSP channel marketing

Go-to-market strategy

Launch management

Executive communication

Cross-functional leadership

Analytical skills

Travel coordination

Description du poste

Calix provides an AI-native platform and managed services that enable our customers and partners to compete and win in any market. We're at the forefront of a once-in-a-generation change in the managed services industry, and Calix is making strategic investments to establish managed services as a major growth engine and future billion-dollar business. To achieve this, Calix is forming a dedicated, cross‑functional Managed Business team responsible for defining not only the market strategy, but the complete customer and operational models required to scale profitably. Calix is seeking a highly skilled and experienced Product Marketing Director, Enterprise Networking, focused on turning strategic market opportunity into scalable growth. The Product Marketing Director, Enterprise Networking will be responsible for a portfolio of property/enterprise network gateways, Wi‑Fi, Ethernet switches, and managed services, along with their supporting software and management platforms. The product marketing director will drive top‑to‑bottom product and solution messaging, value propositions, product launch and software release marketing, and serve as the product‑level source of truth for cross‑functional go‑to‑market teams. You will partner tightly with product leaders to influence the roadmap; work closely with sales to drive product adoption; collaborate with customer success to develop customer enablement programs; and translate technical capabilities into clear business outcomes for managed service providers.

Core Responsibilities & Tasks:

• Own the product story for the Managed Business portfolio — hardware, software, and management platforms, including network gateway routers, managed switches, Wi‑Fi appliances, and managed services.
• Define what each product is, the problem it solves, why it wins, and how teams position it in market.
• Collaborate to define the target market segments, ICPs, and personas, and translate personas into clear use cases, buying triggers, adoption barriers, decision criteria, and differentiated product messaging.
• Run launches end to end — readiness criteria, cross‑functional checklists, milestones, messaging, and launch materials.
• Lead quarterly launch planning and execution, serving as the primary product marketing liaison to Product Line Leadership and cross‑functional stakeholders.
• Bring the market into the roadmap through Concept and Validation phases, translating customer, partner, and sales feedback into clear implications for product strategy.
• Build and maintain the sales toolkit — pitch, demo script, collateral, partner enablement, FAQs, and release‑specific assets.
• Drive internal enablement so customer‑facing teams understand the value proposition, use cases, buyer needs, objections, and competitive positioning.
• Align stakeholders across Product, Commercial Solutions, Segment Strategy, Sales, Support, Communications, and Demand Generation — from planning through release and field adoption.

Required Qualifications:

• 10+ years marketing technology to or through managed service providers (MSPs), VARs, systems integrators, or similar channel partner ecosystems.
• Deep knowledge of managed services business models and partner‑led go‑to‑market motions.
• Deep product marketing experience owning positioning, messaging, launch strategy, sales enablement, use‑case definition, and go‑to‑market execution
• Proven success in establishing credibility in a market where the company is a new entrant.
• Proven ability to lead complex, cross‑functional launches spanning product, sales, support, communications, partner, and demand generation teams.
• Strong grasp of the product lifecycle — market input, concept, validation, launch readiness, release communications, and feedback loops.
• Track record building sales toolkits, demo narratives, competitive messaging, collateral, and partner‑facing content.
• Ability to translate technical products and market insight into compelling business value and actionable field enablement.
• Excellent executive communication, storytelling, and stakeholder management skills.
• Strong analytical skills to synthesize market, customer, sales, and competitive inputs into clear recommendations.
• Able to support periodic bursts of travel up to 20%.

Preferred Qualifications:

• Experience in the Wi‑Fi market across multi‑family housing, hospitality, venues, and related property‑based segments.
• In‑depth understanding of property/enterprise Wi‑Fi, networking, managed network services, and their supporting software and management solutions.
• Experience leading product advisory inputs, launch councils, sales councils, or structured cross‑functional readiness forums.
• Experience leading the organizational change required to take new products into unfamiliar markets, including aligning stakeholders, adapting go‑to‑market processes, defining new buyer and partner motions, and helping established teams operate successfully outside their historical market focus.

Base Pay Range:

The base pay range for this position varies based on the geographic location. More information about the pay range specific to candidate location and other factors will be shared during the recruitment process. Individual pay is determined based on location of residence and multiple factors, including job‑related knowledge, skills and experience.

San Francisco Bay Area: 184,000 - 294,400 USD Annual

Select US Metros and States: 160,000 - 256,000 USD Annual

Other US Locations: 144,000 - 230,400 USD Annual

As a part of the total compensation package, this role may be eligible for a bonus. For information on our benefits click here.

Contact & Security:

PLEASE NOTE: All emails from Calix will come from a '@calix.com' email address. Please verify and confirm any communication from Calix prior to disclosing any personal or financial information. If you receive a communication that you think may not be from Calix, please report it to us at [e-mail].

The Calix platform enables Communication Service Providers (CSPs) of all sizes to transform and future‑proof their businesses. Through real‑time data, automation, and actionable insights delivered viaCalix One— our cloud‑first, AI‑powered platform — CSPs can simplify operations, collapse cost, and accelerate innovation. Calix One brings together the automation of everything and the experience of one, empowering customers to deliver differentiated subscriber experiences while driving acquisition, loyalty, and revenue growth. This is the Calix mission: to enable CSPs of all sizes to simplify, innovate, and grow, strengthening both their businesses and the communities they serve. We’re at the forefront of a once‑in‑a‑generation change in the broadband industry. Join us as we innovate, help our customers reach their potential, and connect underserved communities with unrivaled digital experiences.

To learn more, visit the Calix web site at www.calix.com. To learn more about our international job opportunities, please visit our International Careers Page.

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