Product Marketing Director

Propelsoftware; United States; Remote; USD 140,000 - 200,000; Full time

Job summary

Propel Software is seeking a Product Marketing Director to own market strategy and go-to-market execution. Reporting to the CMO, you’ll translate market trends, customer needs, and Propel’s capabilities into clear positioning and messaging that drive growth.

You’ll partner with Product, Sales, Demand Gen and executive leadership to shape strategy, develop customer stories, references, and win-loss insights that inform roadmaps and campaigns.

Qualifications

• 10+ years in B2B SaaS and/or manufacturing industry.
• Strong executive communication skills and storytelling ability.
• Demonstrated experience developing positioning and go-to-market strategies.

Responsibilities

• Become the Propel expert across target industries with deep knowledge of our product portfolio.
• Own category and industry positioning to communicate Propel’s perspective on market issues.
• Lead market intelligence via customer and sales conversations, analyst relationships, and primary/secondary research; translate insights into opportunities.
• Deliver high-impact content and collateral for go-to-market, executive, and technical teams.
• Own customer stories and win/references to support lead generation and sales.

Skills

Go-to-market strategy

Cross-functional leadership

Executive communication

Data-driven decision making

B2B SaaS

Education

Bachelor’s degree in engineering, business, marketing, or related field

MBA or advanced degree preferred

Tools

PLM

QMS

ERP/MES

CAD

Job description

COMPANY

Propel Software transforms the way product companies work. Our product value management platform connects commercial and product teams to optimize decision making, drive process efficiencies, and engage customers with compelling products and experiences. Propel has a proven track record of improving product quality, speeding time to revenue and profit, and improving customer satisfaction. Recognized as a Deloitte Technology Fast 500 winner and one of Fortune’s Most Innovative Companies in America, Propel is built on Salesforce and drives product success for hyper growth startups, corporate pioneers, and Fortune 500 leaders in the high tech, medtech and consumer goods industries.

ROLE

The Product Marketing Director is the point person for Propel’s market strategy and execution of go-to-market efforts. Reporting to the CMO, you’ll be the category and cross-industry voice that translates market trends, customer needs, and Propel’s capabilities into clear positioning, messaging, and field enablement that drives growth.

You’ll partner with Product, Sales, Demand Gen, and Executive Leadership to build a differentiated point of view of our product and ensure our story resonates with executive buyers across engineering, product, quality, supply chain, and commercial teams. You will also represent the voice of the customer while providing insights into the needs and challenges impacting manufacturers.

• Become the Propel expert across all target industries, with deep knowledge of our product portfolio, differentiators, and buyer use cases.
• Own our category and industry positioning, ensuring our differentiated point of view effectively communicates Propel’s perspective on market issues and how we help.
• Lead market and competitive intelligence through customer and sales conversations, analyst relationships, and primary/secondary research; translate insights into clear opportunities and recommendations.
• Deliver high impact content and collateral used by go-to-market, executive, and technical teams.
• Own customer stories and proof points, including case studies, references, and win stories, to support lead generation and sales efforts.
• Partner with Sales to be the internal “go‑to” for strategy and other assistance needed to win deals.
• Partner with Product Management to shape strategy, influence the roadmap, and convert capabilities into differentiated positioning and collateral.
• Partner with Demand Generation to plan and execute integrated campaigns across sectors and buyer personas to build qualified pipeline.
• Support Partner team with product and messaging input to drive joint go to market programs.
• Support Corporate Marketing to ensure public content, such as our website, presentations and third party interviews, accurately reflects our point of view.
• 10+ years of experience in B2B SaaS and/or manufacturing industry, with a preference for experience in high tech, medical device, industrial or connected products.
• Strong understanding of product lifecycle management (PLM), quality management systems (QMS), and related enterprise product development and operations technologies such as ERP/MES, CAD.
• Ability to work and build processes in ambiguous, fast-scaling environments.
• Demonstrated experience developing positioning and go-to-market strategies that influence executive buyers.
• Strong executive communication skills, storytelling ability, and presence with customers, analysts, and senior leadership.
• Data-driven decision maker with experience using market insights and performance analytics to guide strategy.
• Collaborative team leader who thrives in cross-functional environments and believes no task is too big or too small.
• Bachelor’s degree in engineering, business, marketing, or a related field, or equivalent experience required. MBA or comparable advanced degree preferred.
• Willingness to travel approximately 10–20% to company headquarters, customer locations, and industry events.

Authorization to work in the United States is required; please note that at this time, Propel is not sponsoring visas for any positions.

Additional Info

Location: This is a remote position that can be done from anywhere in the US. Employees local to the Bay Area are encouraged to work onsite 2 - 3 days per week.

Equal Opportunity: Propel is proud to be an equal-opportunity workplace where different perspectives are valued and every voice is heard. We’re dedicated to pursuing and hiring a talented and diverse workforce.

Privacy: For details on how we protect your information when you apply, please see our Privacy Notice. If you are a California‑resident, please read our California Privacy Notice here.

E-Verify: Propel is an E-Verify employer and will provide the federal government with your Form I‑9 information to confirm that you are authorized to work in the U.S. For more information please visit E‑Verify.