Product Marketing - Associate Director / Director

Veeva Systems, Inc.; Boston (MA); Hybrid; USD 115,000 - 200,000; Full time

Job summary

An innovative company is seeking a dynamic Product Marketing Director to drive growth and customer success in the life sciences sector. This role involves creating impactful marketing strategies, developing engaging content, and collaborating with global teams to enhance product awareness. With a commitment to societal benefits as a Public Benefit Corporation, this position offers a unique opportunity to make a meaningful impact while working in a flexible environment that values employee success. Join a fast-paced, mission-driven team where your contributions will help shape the future of cloud solutions in the industry.

Benefits

Medical insurance

Dental insurance

Vision insurance

Life insurance

Flexible PTO

Paid holidays

1% charitable giving program

Qualifications

• 7+ years of experience in B2B product marketing with a focus on cloud solutions.
• Exceptional communication and persuasive writing skills are essential.

Responsibilities

• Develop annual marketing plans and go-to-market strategies.
• Create engaging content and empower sales with effective tools.
• Collaborate with global teams to drive growth and customer success.

Skills

B2B product marketing

Enterprise cloud solutions

Communication skills

Project management

Analytical skills

Job description

Product Marketing - Associate Director / Director

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead.

At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.

As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.

We are seeking exceptional product marketing talent to promote scalable, true multitenant cloud solutions impacting life sciences. Our focus is on customer satisfaction, employee success, and growth.

The Director of Product Marketing will be a key addition to our marketing team, responsible for messaging and assets supporting demand generation, field enablement, and customer marketing. This role involves developing qualitative and quantitative content and collaborating with global teams to drive growth and customer success.

What You'll Do

1. Develop an annual marketing plan with field marketing
2. Create go-to-market programs for new offerings, segments, and regions
3. Deeply understand buyer needs and how Veeva solutions meet them
4. Develop product messaging for all media and engagement channels
5. Empower sales with communication tools about our products
6. Lead global launch and marketing initiatives
7. Collaborate with product and market strategy teams to communicate product vision and functionality
8. Build product awareness through PR, articles, and social media
9. Identify customer success stories for marketing use
10. Create content like thought leadership, videos, website copy, blogs, and infographics
11. Maintain a library of sales tools such as presentations and competitive materials

Requirements

1. 7+ years in B2B product marketing, with success in enterprise cloud solutions
2. Ability to work independently with minimal oversight
3. Exceptional communication skills and persuasive writing ability
4. Ability to influence across functions
5. Fast learner, detail-oriented, thrives in fast-paced environments
6. Strong relationship-building skills
7. Self-motivated, innovative, collaborative, creative, analytical
8. Excellent project management and attention to detail
9. Proven success in dynamic environments

Nice to Have

• Experience launching innovative B2B offerings
• Benefits like medical, dental, vision, life insurance
• Flexible PTO and paid holidays
• 1% charitable giving program

Compensation

• Base pay: $115,000 - $200,000
• Salary varies based on experience and location; additional compensation may include bonuses or stock options

Veeva’s headquarters are in the San Francisco Bay Area, with offices in over 15 countries.

Veeva is an equal opportunity employer. For accommodations, contact [e-mail].

Work Where It’s Best for You

Work Anywhere means working from home or office, with core hours for collaboration. Offices are designed as hubs for social and creative interactions, with regional hubs in Pleasanton, Columbus, Boston, Kansas City, NYC, Raleigh, and Toronto. Customer-facing roles involve travel or local presence. Moving within a country does not affect salary.

A different kind of company. A Public Benefit Corporation.

As a PBC, Veeva balances shareholder interests with societal and environmental responsibilities, aiming to make industries more productive and create high-quality jobs.

What sets us apart

Veeva became the first public company to convert to a PBC in 2021, emphasizing its commitment to societal benefits and high-quality employment, driven by our purpose to enhance industry productivity and job quality.