Product Marketing Associate

ImmigrationJobs; Washington (District of Columbia); Remote; USD 50,000 - 80,000; Full time

Job summary

An established industry player is seeking a Product Marketing Associate to join their dynamic team. This role focuses on creating and executing innovative marketing strategies to enhance member engagement and drive awareness of various programs. The ideal candidate will thrive in a fast-paced environment, collaborating closely with product owners and cross-departmental teams to deliver impactful campaigns. With a commitment to fostering a diverse and inclusive workplace, this organization values creativity and strategic thinking, making it an exciting opportunity for those passionate about marketing and member experience.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

401(k) with Matching Contributions

Generous Paid Time Off

Paid Parental Leave

Professional Development Opportunities

Employer-Paid Life Insurance

Disability Benefits

Qualifications

• 4+ years of marketing experience, preferably with associations.
• Strong organizational and project management skills.

Responsibilities

• Develop and execute marketing strategies for AILA's membership.
• Own the execution of campaigns across multiple channels.

Skills

Marketing Strategy

Project Management

Communication Skills

Team Collaboration

Research Skills

Analytical Skills

Organizational Skills

Education

Bachelor's degree in Marketing, Business, or Communications

Tools

HubSpot

Job description

Description:

We Are

Headquartered in downtown, Washington, DC, the American Immigration Lawyers Association (AILA) is an organization comprised of nearly 17,000 individual attorney members who practice and teach immigration law. For our members, we provide continuing legal education, information, advocacy, professional services, and expertise. Founded in 1946, AILA's mission is to promote justice, advocate for fair and reasonable immigration law and policy, advance the quality of immigration and nationality law and practice, and enhance the professional development of its members.

Department Summary

The Marketing and Member Experience Department plays a vital role in developing and promoting the products and services and focusing on member experiences that are at the core of the value and mission of the American Immigration Lawyers Association (AILA). The department’s goal is to identify, analyze, and understand member needs, and to use these critical insights to define, communicate, and deliver a premier member experience. The department supports the organization by developing and leading the strategic direction and delivery of a comprehensive brand and marketing strategy, by providing the insights needed to inform the prioritization of critical resources, and by identifying new opportunities to sustain the organization’s growth.

Position Summary

The Product Marketing Associate (PMA) will join an exciting, fast-paced, dedicated team. The primary objective of the PMA is to dig deep into their assigned area to really learn about those products/services inside and out and get that messaging out to the right audience, with the right messaging, through the right channel. This PMA position will be responsible for developing and executing marketing strategies to drive awareness and adoption of various programs for AILA’s membership. The ideal candidate is a strategic thinker, as well as a proficient tactician with experience assisting/writing marketing plans and executing campaigns. This is a very collaborative role and this person will work closely with other departments.

Essential Job Functions

Marketing Strategy - 20%

• Collaborate with product owners on understanding pertinent details to create and execute marketing campaigns
• Conduct member research to understand customer needs, preferences, and behaviors

Campaign Execution - 60%

• Own the execution of marketing campaigns across multiple channels, including email, social/paid media, web, and events
• Define and write the content for marketing campaigns and sales collateral. Work with graphics, website, and CRM teams to fully execute
• Manage website content related to your areas of responsibility

Project Management - 20%

• Work regularly in cross-departmental teams to develop successful campaigns
• Assist product owners in ad hoc projects
• Monitor and analyze campaign results provided by the data and reports team to optimize marketing strategies and tactics.
• Assist Director of Product Marketing as needed for ad hoc projects.

Remote – The role is eligible for Remote work.

Our Remote Work Strategy is designed to ensure connection while minimizing costs and inconvenience. Talent residing within 50 miles of our National Office located in Washington, D.C., will be given preference. For roles outside this, we seek candidates within 50 miles of a major airport. This strategy helps us enhance collaboration, optimize travel costs, and strengthen in-person engagement while ensuring we remain cost-effective and mission-driven. Candidates outside these areas may be considered on a case-by-case basis based on role requirements and organizational needs.

This role requires maintaining a professional demeanor in a remote/office work setting. Responsibilities include extended periods of sitting at a desk, frequent use of a PC workstation for prolonged hours, occasional verbal communication with team members and stakeholders via virtual platforms, and the possibility of lifting or moving items up to 25 pounds, though this is not likely to be a frequent requirement.

Requirements

• Bachelor’s degree from an accredited college or university. A degree in marketing, business, or communications is preferred
• Four plus (4+) years of marketing experience, preferably with associations and membership models
• Ability to work in a fast-paced environment and work on multiple projects simultaneously
• Exceptional team player and a can-do, positive attitude
• Experience with Legal Services or Immigration Law is a huge plus but not required
• Outstanding verbal and written communication skills
• Proven skills to identify new and better ways to drive the business
• Strong organizational and project management skills with a bias for action
• Track record of developing and executing successful marketing strategies and campaigns
• Experience with website content and HubSpot preferred

Occasional travel may be required for this role, including attendance at meetings, conferences, or events as necessary to support the organization’s initiatives and objectives.

Compensation and Benefits

The salary range provided reflects a reasonable estimate of the annual salary based on AILA's commitment to equitable and market-competitive pay. The actual salary offered will depend on several factors, including, but not limited to, relevant education, qualifications, years of experience, certifications or professional licenses, job-related skills, internal equity, and business needs.

Our compensation structure is based on industry-specific market data for similar-sized nonprofit organizations. Typically, individuals are hired at or near the starting point of the salary range for their role. Compensation decisions are made on a case-by-case basis, considering the unique facts and circumstances of each applicant.

Additionally, full-time and part-time employees working at least 20 hours per week on a regular basis are eligible to participate in AILA's comprehensive benefits program, which includes medical, dental, and vision insurance, an employee assistance program, a 401(k) retirement savings plan with matching contributions after 3 months of employment, generous paid time off, paid parental leave, professional development opportunities, and employer-paid life insurance and disability benefits.

Application Process

To ensure a complete application, all candidates must submit the required materials, including a resume and cover letter, through our application portal. As part of our interview process, candidates may be asked to participate in virtual interviews, which will require on-camera presence.

We are committed to creating an inclusive and accessible interview experience. If you require accommodations due to a disability or sincerely held religious beliefs—such as an alternative format or assistance during the interview—please let us know in advance, and we will make every effort to support your needs.

Eligibility to Work

In compliance with the Immigration Reform and Control Act of 1986, we are required to hire only individuals who are authorized to work in the United States. Applicants selected for employment will need to provide documentation verifying their eligibility to work in the U.S. without the need for employer sponsorship. AILA participates in E-Verify to confirm work authorization. For more information on E-Verify, please visit dhs.gov/E-Verify.

The American Immigration Lawyers Association ("AILA") is an equal-opportunity employer. We are committed to fostering a diverse and inclusive workplace where all individuals are treated with respect and dignity. We prohibit discrimination and harassment of any kind based on race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity, or any other characteristic protected by applicable federal, state, or local law. We are committed to providing equal employment opportunities to all qualified applicants and employees, and we encourage individuals from all backgrounds to apply.