Product marketer

Second Renaissance; Town of Clay (NY); Remote; USD 100,000 - 150,000; Full time

Job summary

A pioneering tech company seeks a founding product marketer to redefine user engagement through AI-driven solutions. You will focus on comprehensive user research, product strategy, and impactful launches in a dynamic environment. This senior role requires a balance of creativity and analytical skills to create measurable success and distinct messaging for the product.

Qualifications

• Experience marketing horizontal workflow tools.
• Led product launches that drove significant impact.
• Navigated product strategy and ambiguity effectively.

Responsibilities

• Conduct user research to understand user needs and improve value propositions.
• Collaborate with sales to enhance customer communication.
• Oversee coherent product roadmap and manage product launches.

Skills

User research

Value proposition development

Product launches

Marketing horizontal workflow tools

Sales and enterprise enablement

Job description

Oakland, CA (or remote within US timezones)

Job Description

As our founding product marketer, you’ll be responsible for deeply understanding our users, how AI will can transform their work, the category we’re trying to create, and how Elicit differs.

What you own:

- Lots and lots and lots of user research to understand everything about their work, what they care about, and what could be better

- Thinking and writing clearly about value props and messaging, then testing those with users

- Working with our sales team to understand what they are hearing from customers, and helping them explain “Why Elicit”

- Ensuring that our product roadmap adds up to a coherent product and package for our users

- New product launches

This is a P4+ level role preferably based in the SF Bay Area. This level of seniority means we are hoping to “import expertise” by hiring you. We are also open to Head of Marketing candidates.

About you

This role will be a good fit for you if:

- You value what we value

- You have experience marketing horizontal workflow tools across many use cases and industries e.g. Airtable, Retool, Canva, Figma, Clay, Attio, Notion

- You’ve led product launches that moved the needle for a company

- You’ve worked helped companies navigate product strategy problems similar to what we’re working through now (differentiation, balancing short & long-term needs, balancing inspiring mission statements with practical value props)

- You have at least one zone of genius in either launch execution, narrative strategy, or user empathy

- Ideally, you have experience with sales and enterprise enablement

- Product marketing is a hard role. It’s pretty vague, not always measurable, and really different across companies and products. You know how to navigate that ambiguity and create your own success.