Product Marketer

Sidekick; San Francisco (CA); Remote; USD 120,000 - 160,000; Full time

Job summary

A fast-growing startup is seeking a Product Marketer to shape and execute strategies that drive agent engagement and adoption. Working closely with the Co-Founder, this role demands creativity and strategic thinking to enhance product visibility and usage, employing innovative marketing campaigns and user training programs.

Benefits

Ground-floor equity

Medical, Dental, and Vision

401k program

Flexible work environment

Qualifications

• Strong familiarity with HubSpot, Marketo, or Customer.io.
• Demonstrated success in driving user engagement.
• Data-driven mindset for defining metrics.

Responsibilities

• Plan and execute multi-channel marketing campaigns.
• Host live webinars and create tutorials.
• Define and own KPIs for user activation.

Skills

Storytelling

User adoption

Data analysis

Education

4+ years in product marketing

Tools

Email/marketing automation tools

Video-production tools

Job description

Direct message the job poster from Sidekick

Sidekick is hiring our first Product Marketer to join the core team.

The real estate industry is undergoing a massive shift, and AI is about to reshape how millions of agents operate daily. Sidekick is first to market with a verticalized solution, has strong early traction, and is backed by leaders who’ve built and sold category-defining products.

We’re building the AI-powered operating system for residential real estate agents to streamline workflows, boost productivity, and unlock new growth opportunities. Sidekick combines advanced large language models with deeply integrated domain-specific tools to handle the complexity of real estate—from data to transaction management and daily operations. We’ve hit product-market fit and are growing rapidly. Here’s why now is a great time to join Sidekick:

Do important work

Brokerages adopt Sidekick at the enterprise level, but true success comes when thousands of individual agents actively use and love the product. As our first Product Marketer, you’ll own the programs that ignite engagement, drive adoption, and turn satisfied agents into passionate advocates. You’ll be the heartbeat of our product-led growth engine - crafting stories, training users, and building community around Sidekick.

This is a high-impact, builder-level role that requires both strategic thinking and hands-on execution, reporting directly to our Co-Founder/President.

Responsibilities:

Launch & Adoption Programs

• Plan and execute multi-channel campaigns (email, in-app, social, video) that highlight key features, new releases, and best practices.
• Produce quick-start guides, one-pagers, and onboarding flows that shorten time-to-value.

Training & Enablement

• Host live webinars, workshops, and office-hours for brokerage rollouts.
• Create snack-size product-demo videos and self-serve tutorials to scale learning.

Power-User Advocacy & Community

• Identify and champion top agents; turn their success stories into shareable case studies.
• Build and moderate a thriving community forum or Slack space where agents swap tips, workflows, and wins.

Content Engine

• Leverage generative-AI tools (ChatGPT, Sidekick’s own models) to spin up newsletters, drip sequences, blog posts, and social snippets at scale.
• Continually experiment with AI-powered personalization to deliver the right message to the right agent at the right time.

Insights & Collaboration

• Define and own KPIs for engagement, activation, retention, and expansion; analyze data and iterate quickly.
• Partner with Product and Sales to surface feedback, influence the roadmap, and close the loop with customers.

Impact you’ll have:

• Accelerate product-led growth across thousands of agents inside each brokerage account.
• Shape Sidekick’s voice - inside inboxes, on camera, and across every customer touchpoint.
• Build repeatable playbooks that future PMMs and CSMs will use as we scale.
• Amplify the brand by turning agent success stories into industry-wide proof points.

Required qualifications

• 4+ years in product marketing, growth marketing, or customer engagement for a SaaS product (vertical SaaS or proptech a plus).
• Demonstrated success driving user adoption and retention in a product-led environment.
• Outstanding storyteller—equally strong at compelling copy, persuasive decks, and on-camera demos.

Preferred Qualifications:

• Strong familiarity with Email/marketing automation (e.g., HubSpot, Marketo, Customer.io).
• Video-production tools (e.g., Loom, Descript, Capsule).
• Data-driven mindset; comfortable defining metrics and digging into dashboards.
• Excellent cross-functional communication and project-management skills.
• Bonus: familiarity with real-estate agent + brokerage workflows.
• Ground-floor equity in a fast-growing, high-potential startup
• Medical, Dental, and Vision
• 401k program
• Flexible work environment

Location

This is primarily a remote position. Sidekick is optimizing for hiring in the Bay Area and Los Angeles.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

Referrals increase your chances of interviewing at Sidekick by 2x

Inferred from the description for this job

401(k)

Medical insurance

Vision insurance

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