Product Marketer

Coval; San Francisco (CA); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

401K

Free gym membership

Free lunch and dinner when working in-

Dog-friendly office

Job summary

Coval is seeking a Product Marketer to own how Coval sounds and what Coval says. You will set messaging, write copy for emails, newsletters, and social content, and ensure consistency across website, decks, and demos.

You’ll work with Sales, Product, and the founder to translate market signals into a clear, compelling narrative. You’ll balance strategy and execution, build content, and drive campaigns with partners, while maintaining Coval’s voice and technical credibility for engineering and

Qualifications

• 3+ years in product marketing, brand, or content marketing at a B2B SaaS, developer tools, or infrastructure company.
• Excellent writing across formats; able to move between positioning docs, blog posts, emails, tweets, and slides.
• Experience building messaging and positioning, not just execution of others.
• Comfort with a technical product (APIs, developer tools, AI/ML or infrastructure software).
• Experience running or contributing to a content, email, or social calendar with a track record of shipping on a steady cadence.
• Product instincts: distinguish between a feature and the customer value it delivers.
• Ability to give and receive direct feedback, including on drafts.
• Comfort with ambiguity at an early-stage company; role may evolve.
• Experience working with partners on co-marketing activities (joint launches, webinars, podcasts, events).
• Working knowledge of SEO and on-page optimization (Search Console, Semrush, Ahrefs).

Responsibilities

• Own messaging and positioning for Coval across website, deck, and demos.
• Write copy across website, product pages, sales collateral, and launch materials.
• Run email campaigns and newsletters, balancing thought leadership with product updates.
• Create social and content assets: LinkedIn, X, and short-form content for events and campaigns.
• Collaborate with Sales and Product to feed back market insights and optimize messages.
• Manage SEO strategy to drive organic traffic and demo requests.

Skills

Product marketing

Messaging & positioning

Technical product literacy

Content calendar management

Copywriting & editing

SEO fundamentals

Tools

Search Console

Semrush

Ahrefs

Job description

Simulation & Evaluation that scales voice and chat AI agents

Coval is the evaluation platform for enterprise voice AI, built by former Waymo engineers applying autonomous vehicle testing standards to help companies deploy and scale conversational agents to 10s of millions of calls a month. The platform gives engineering, product, QA, and operations teams the infrastructure to stress-test agents across millions of realistic scenarios before launch, monitor every live conversation in production, and continuously sharpen performance through human-in-the-loop review. Trusted by more than 80 customers like Chime and Zoom, Coval is the operations layer for voice interfaces, the next platform after mobile and web.

The role

We're looking for a Product Marketer to own how Coval sounds and what Coval says. You'll set the messaging and positioning for a fast-moving technical product, and you'll write the copy, emails, newsletters, and social content that carry it to customers. You'll be technical enough to understand what the platform does and why it matters to the engineering, product, QA, and operations teams who buy it, and a strong enough writer to make that clear to someone meeting Coval for the first time. This role rewards people who can move between strategy and execution in the same week, tightening a positioning doc one day and shipping a newsletter or a batch of social assets the next, while working with the founder, Sales, and Product to turn what we're seeing in the market into a clear, consistent story.

What you'll do

Own messaging and positioning

• Define and maintain Coval's core company and product messaging, and keep it consistent from the website to the deck to the demo.
• Turn new features and launches into clear positioning for each audience: engineering, product, QA, and operations teams across our core verticals.
• Build the messaging foundations the rest of the team can use: value propositions, proof points, and language guidelines for Sales and customer-facing teams.

Write the copy

• Own copy across the website, product pages, sales collateral, and launch materials.
• Keep Coval's voice consistent and recognizable, and catch generic, AI-sounding phrasing before it ships.
• Edit drafts from across the team until they sound like us.

Run email and newsletters

• Write and ship our newsletter and lifecycle email, balancing thought leadership with product updates.
• Track what gets opened and clicked, and use it to decide what to write next.

Create social and content assets

• Turn customer conversations, product ships, and founder perspective into LinkedIn posts, X threads, and other short-form content.
• Build the social assets that support events, launches, and campaigns.
• Work from a content calendar and keep the cadence steady across channels.

Feed the loop with Sales and Product

• Learn what customers are asking and what resonates, and bring it back into the messaging.
• Know the difference between a one-off ask and a pattern worth building a message around.
• Work with partners to tell stories together around new launches, integrations, and customer wins.
• Plan and host joint events and content with partners, including webinars and podcasts, along with the blogs and social posts that go with them.
• Make it easy for partners to co-promote Coval with ready-to-use copy, assets, and a clear point of contact.

Manage SEO

• Own our SEO strategy and keep the blog, site, and product pages working together to drive organic traffic and demo requests.
• Run keyword research and on-page optimization, refresh existing content, and track rankings and traffic.
• Work with the team that drafts and publishes our blog content so every article meets our SEO standards before it goes live.

What you'll need

• 3+ years in product marketing, brand, or content marketing at a B2B SaaS, developer tools, or infrastructure company.
• Excellent writing across formats. You can move between a positioning doc, a blog post, an email, a tweet, and a slide without losing the thread, and you can show us examples.
• Experience building messaging and positioning, not just executing someone else's.
• Comfort with a technical product (APIs, developer tools, AI/ML or infrastructure software). You can learn it quickly and explain it credibly to engineers and to executives.
• Experience running or contributing to a content, email, or social calendar, with a track record of shipping on a steady cadence.
• Product instincts: you can tell the difference between a feature and the reason a customer cares about it.
• You take feedback well and give it directly, including on your own drafts.
• Comfort with ambiguity at an early-stage company where the role isn't fully defined yet, because part of the job is defining it.
• Experience working with partners on co-marketing, such as joint launches, webinars, podcasts, or events.
• Working knowledge of SEO: keyword research, on-page optimization, and tools like Search Console, Semrush, or Ahrefs.

Nice to have

• Experience with voice AI, conversational AI, or customer-facing AI agents.
• Experience marketing to technical buyers such as developers and engineering leaders.
• Experience in our core verticals: contact center, healthcare, fintech, insurance, or logistics.
• Experience working at an early-stage startup, ideally as one of the first marketing hires.
• Location: San Francisco office, 5 days a week
• 401K
• Free gym membership
• Free lunch and dinner when working in the office

Coval is the simulation and evaluation platform for voice AI. We help companies answer the question most can't: do their voice agents actually work? Not in a demo. At scale, in production, with real users.

Most teams building voice agents are flying blind. They ship a demo that works, deploy it, and discover weeks later that 40% of conversations are failing. No evaluation infrastructure. No way to catch regressions before users do.

We built Coval because we've seen this movie before. Brooke led evaluation infrastructure at Waymo, where it takes millions of simulated miles before a vehicle touches a public road. Voice agents need the same rigor. Right now, almost nobody has it.

Nine people, backed by YC, closing six-figure enterprise deals with Fortune 500 companies, growing revenue 10x year over year. The space is moving fast. We're at the center of it.

What It's Like Here

We work in-person in SoMa, San Francisco. The office is shoes-off, full of plants, and dog-friendly. We bike, hike, skate, and run half-marathons together.

The team comes from Waymo, Zoox, Apple, and Google. We're hard on our work but never hard on each other. We ship on Sundays because we want to, not because someone told us to. We move at AI speed: what used to take weeks happens in hours.

Our operating principle is "wholesome and unhinged." We are relentless about making things happen, but we don't take ourselves too seriously. If you thrive in ambiguity, move fast, and want to be one of the first people building the sales foundations at a company that’s already closing Fortune 500 deals, this is it.

Voice AI is where the market is going. We're already there. This is the best time to join.