Product Manager - Social & Community Features (Remote)

Lever, Inc.; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Work-from-home

Job summary

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. Binance is trusted by 300+ million people in 100+ countries for security, transparency, speed, liquidity, and a broad portfolio of digital-asset products.

This role focuses on the Binance Chat and Square social features, owning the end-to-end product lifecycle, user journeys, and cross-functional collaboration with engineering to deliver engaging social

Qualifications

• 3–8 years of experience in social, community, or content products.
• Ability to translate complex interaction scenarios into clear product solutions.
• Excellent collaboration and communication skills to work effectively with engineering, design, operations, and external partner teams.
• Strong product judgment in balancing user experience consistency with scenario-specific constraints.
• Highly Relevant Experience: Background in social/community products ensures immediate productivity with zero learning curve.
• Strong Product Sense: Deep understanding of community user journeys, interaction design, and content ecosystem dynamics.

Responsibilities

• Own the end-to-end product lifecycle of Binance Chat and Square social features, driving the planning and iteration of core functions including posting, commenting, sharing, content discovery, personalized recommendation, group chat, messaging interactions, and community groups.
• Design and optimize user journeys across key entry points, ensuring seamless cross-page navigation and consistent posting and interaction experiences across all scenarios.
• Collaborate with engineering and cross-functional teams to build and iterate on the social interaction system — content publishing flows, comment/reply mechanisms, personalized content distribution, group management, and messaging flows.
• Monitor core social engagement metrics (posting rate, interaction rate, retention, DAU), analyze user behavior across different content types and entry points, and formulate growth strategies.

Skills

Product lifecycle

Cross-functional teamwork

Social/community products

Web3 familiarity

User journey design

Data-driven growth

Tools

Mixpanel

GA4

SQL

Job description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. Binance is trusted by 300+ million people in 100+ countries for security, transparency, speed, liquidity, and a broad portfolio of digital-asset products.

This role focuses on the Binance Chat and Square social features, owning the end-to-end product lifecycle, user journeys, and cross-functional collaboration with engineering to deliver engaging social