Product Manager, Organic Growth (SEO/AEO/Social Sharing)

News Corp; Austin (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Realtor.com, located in Austin, TX, seeks a Product Manager for Organic Growth (SEO/AEO/Social Sharing) to lead Technical SEO execution, site architecture improvements, UX enhancements, and search performance optimizations. You will partner with product, marketing, and engineering teams to influence over half of Realtor.com’s traffic.

This hands-on role requires precise requirements writing, performance auditing, and delivering optimizations to drive top-of-funnel growth.

Qualifications

• 5+ years of hands-on experience in Technical SEO execution or web auditing.
• Bachelor's degree or equivalent experience.
• Deep understanding of server-side vs. client-side rendering, crawl budget optimization, XML sitemaps, HTTP status codes, canonicalization, structured data (schema.org), and Core Web Vitals.

Responsibilities

• Execute Technical SEO/AEO Initiatives: Own the operational execution roadmap (3–12 month horizon) for pre-defined technical SEO initiatives.
• Jira & Spec Writing: Translate technical SEO requirements into clear Jira user stories with explicit acceptance criteria for engineering.
• Technical Auditing & Quality Assurance: Perform hands-on UAT and technical validation in staging and production environments.
• Task & Process Tracking: Organize and maintain daily task tracking, sprint backlogs, and technical dependencies.
• Data & Search Performance Tracking: Utilize SQL, Google Search Console, Screaming Frog/Botify, and Snowflake/Tableau to track technical health KPIs.
• AI & Automation for SEO Scale: Leverage AI models, prompt engineering, and automated workflows to streamline technical auditing and scale optimizations.

Skills

Technical SEO

SEO product management

Web auditing

SQL

Education

Bachelor's degree or equivalent experience

Tools

Botify

Screaming Frog

Google Search Console

DeepCrawl

Lumar

Job description

Product Manager, Organic Growth (SEO/AEO/Social Sharing)

Location: Austin, TX, United States

Category: Marketing

Job ID: 3357

About Realtor.com

At Realtor.com, we help millions of consumers connect with the right home and the right agent every day. We’re driving organic growth through innovation in search, content, and social sharing experiences that make home discovery more intuitive, accessible, and shareable.

About the Role

AsProduct Manager, Organic Growth(SEO/AEO/Social Sharing), you will focus directly on executing technical SEO, site architecture improvements, UX enhancements, and search performance optimizations . You’ll partner closely with product managers, marketing managers, and engineering teams to directly influence over half of Realtor.com’s total traffic. While highly technical, this is fundamentally a core user acquisition role where you will write precise implementation requirements, audit performance, and deliver optimizations that fuel top-of-funnel reach.

This is a hands-on, highly execution-oriented role for a candidate who is passionate about search engine optimization and site performance.

What You’ll Do:

• Execute Technical SEO/AEO Initiatives: Own the operational execution roadmap (3–12 month horizon) for pre-defined technical SEO initiatives, e.g. indexability, rendering, canonicalization, and internal linking structures.

• Jira & Spec Writing: Translate technical SEO requirements (such as JSON-LD schemas, edge redirection, sitemap generation, and page speed budgets) into clear Jira user stories with explicit acceptance criteria for engineering.

• Technical Auditing & Quality Assurance: Perform hands-on UAT and technical validation in staging and production environments.

• Task & Process Tracking: Organize and maintain daily task tracking, sprint backlogs, and technical dependencies across web platform engineering, analytics, and content teams.

• Data & Search Performance Tracking: Utilize SQL, Google Search Console, Screaming Frog/Botify, and Snowflake/Tableau to track technical health KPIs, audit crawl behavior, and validate post-launch technical search performance.

• AI & Automation for SEO Scale: Leverage AI models, prompt engineering, and automated workflows to streamline technical auditing, automate internal linking/schema generation, and scale technical optimizations across millions of real estate pages.

What You Bring:

• 5+ years of hands‑on experience specifically in Technical SEO execution, technical search product management, or web technical auditing.

• Bachelor's degree or equivalent experience.

• Deep Technical SEO Expertise: Deep understanding of server-side vs. client-side rendering, crawl budget optimization, XML sitemaps, HTTP status codes, canonicalization, structured data (schema.org), and Core Web Vitals.

• Strong Agile & Jira Proficiency: Expertise in writing granular, developer‑ready Jira tickets, defining technical acceptance criteria, and managing sprint backlogs.

• Hands‑on SEO & Audit Tooling: Mastery of technical SEO tools such as Botify, Screaming Frog, Google Search Console, DeepCrawl/Lumar, and log analysis tools.

• Data & Analytics Skills: Proficiency in SQL and data visualization tools (Tableau/Snowflake) to analyze search performance, indexation rates, and organic traffic drops.

• <