Product Manager, Offerwall Ads & AI-Driven Creativity

Xsolla Inc.; United States; Remote; USD 135,000 - 175,000; Full time

Benefits offered by this job

Medical, dental, vision plans (company

Unlimited Flexible Time Off

Career development & training

Job summary

Xsolla Inc. is seeking a Product Manager for the Offerwall Ad Experience. You will own the look and feel of ad units, set creative standards, and balance needs of players, publishers, and advertisers across formats like VAST, HTML, MRAID, and OpenRTB Native.

You will translate ideas into specs for engineers, design PRDs with edge cases, and run A/B tests to drive engagement metrics while leveraging AI to accelerate creative iterations.

Qualifications

• Around 5 years of product management experience in AdTech or a related field.
• Experience owning ad design or ad experience in apps or games.
• Working knowledge of oRTB formats and how VAST, HTML, MRAID work.
• Ability to design A/B tests, read results, and use BI tools.
• Clear spec writing for engineers to implement without questions.

Responsibilities

• Own the look and feel of every ad unit in the offerwall.
• Set creative standards for advertisers and publishers.
• Balance needs of players, publishers, and advertisers.
• Define support for VAST, HTML, MRAID, and OpenRTB Native formats.
• Write PRDs and acceptance criteria covering edge cases and device differences.
• Work with designers on the design system across platforms.
• Run A/B tests and track CTR, completion, IPM, and eCPM.
• Leverage AI to generate variants and improve creative quality.

Skills

Product management

Ad design/experience

oRTB/VAST/MRAID

SQL/BI tools

Writing specs

Visual judgment

Cross-functional communication

Figma

Tools

Figma

AI tools (e.g., Claude, Midjourney)

Job description

Xsolla Inc. is seeking a Product Manager for the Offerwall Ad Experience. You will own the look and feel of ad units, set creative standards, and balance needs of players, publishers, and advertisers across formats like VAST, HTML, MRAID, and OpenRTB Native.

You will translate ideas into specs for engineers, design PRDs with edge cases, and run A/B tests to drive engagement metrics while leveraging AI to accelerate creative iterations.