Product Manager - Marketing Enablement & Data Pipelines

TrulyHired

San Mateo (CA)

Hybride

USD 130 000 - 180 000

Plein temps

14 jours+

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Résumé du poste

IXL Learning, a leading EdTech company, seeks a Product Manager for its digital marketing platform. You will design data pipelines to supply marketing teams with data for multi‑channel campaigns and drive strategic goals.

This full-time role is based at our San Mateo, CA headquarters with in-office work Mon-Fri and a hybrid option to work from home one day per week. Strong analytical and communication skills are essential.

Qualifications

5+ years of experience in product management.
Experience focused on multi-channel digital marketing enablement, with emphasis on email marketing.
Knowledge of databases and SQL.
Understanding of data pipeline architecture and best practices.

Responsabilités

Develop a strategic understanding of IXL's digital marketing efforts and how they are critical to the business.
Collaborate with digital marketing and email teams to better reach customers.
Analyze data to understand what data is available and how it's organized for targeted marketing.
Design robust solutions with detailed specifications.
Define integration approaches with other systems and expand current functionality.
Design data stores and pipelines to optimize marketing performance and enable rapid experimentation.
Work with engineering to build and deploy a robust data pipeline for marketing operations.