Product Manager, Digital Marketing Enablement

IXL Learning; San Mateo (CA); On-site; USD 130,000 - 180,000; Full time

Benefits offered by this job

Equity

Benefits

Job summary

IXL Learning, a leading EdTech company, seeks a Product Manager for its digital marketing platform. You will design a data pipeline to supply marketing teams with data to drive multi-channel initiatives and support strategic business goals and operational needs.

This role requires being based at our San Mateo, CA headquarters and collaborating with marketing teams to enable targeted campaigns and measurable results.

Qualifications

• Bachelor’s or Master’s degree in STEM or related field.
• 5+ years of experience in product management.
• Knowledge of databases and SQL.
• Understanding of data pipeline architecture and best practices.
• Strong communication skills.
• Independent and highly motivated with a proactive approach.
• Excellent analytical and problem-solving abilities.
• Curiosity and a positive attitude.

Responsibilities

• Develop a strategic understanding of IXL’s digital marketing efforts and their impact.
• Collaborate with digital marketing and email marketing teams to improve reach and engagement with current and prospective customers.
• Dig into data to understand availability and organization for targeted marketing.
• Provide detailed written specifications for each data-solution.
• Define approaches to integrations and new functionality with other systems.
• Design data stores and pipelines that optimize marketing performance and enable rapid experimentation.
• Work with engineering to build and deploy robust data pipelines for marketing operations.

Skills

Product management

Digital marketing

Data analysis

Analytical skills

Communication skills

Independent mindset

Problem solving

Marketing analytics

Education

Bachelor’s or Master’s degree in STEM

Tools

SQL

Job description

IXL Learning, developer of personalized learning products used by millions of people globally, seeks a Product Manager for IXL’s digital marketing platform. In this role, you will design a data pipeline to supply our marketing teams with the data they need to drive multi-channel digital marketing initiatives that power our strategic business goals and operational needs.

This position requires you to be in our San Mateo, CA, headquarters office.

WHAT YOU’LL BE DOING

• Develop a strategic understanding of IXL’s digital marketing efforts and how they’re critical to our business
• Collaborate with our digital marketing and email marketing teams to better reach and connect with current and prospective customer
• Dig into our data - deeply understand what data is available and how it’s organized to enable impactful targeted and differentiated marketing
• Design simple, elegant, and robust solutions that address business needs and align with broader business strategy; provide detailed written specifications for each solution
• Help define our approach to address issues and opportunities, focusing on effective integrations with other systems - creating new functionality and enhancing and scaling current functionality
• Design data stores and pipelines that optimize digital marketing performance and efficiency, and enable rapid experimentation
• Work with engineering to build and deploy a robust data pipeline that supports digital marketing operations

WHAT WE’RE LOOKING FOR

• Bachelor’s or Master’s degree in STEM or a related field
• 5+ years of experience in product management
• Experience focused on multi-channel digital marketing enablement is preferred, with an emphasis on email marketing
• Knowledge of databases and SQL
• Understanding of data pipeline architecture and best practices
• Strong communication skills
• Independent and highly motivated, with a resourceful, “figure-it-out” approach
• Extremely strong analytical skills - able to provide high quality, efficient, creative solutions to complex problems
• Curiosity, open-mindedness, and an unfailingly positive attitude

The base salary range for this full-time position is $130,000 to $180,000 + equity + benefits. Our pay ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire pay for the position. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

ABOUT IXL LEARNING

IXL Learning is the country’s largest EdTech company. We reach millions of learners through our diverse range of products. For example:

• 1 in 4 students in the United States uses IXL.com
• Rosetta Stone provides an immersive learning experience for 25 languages
• Wyzant is the nation’s largest community of tutors, covering 300+ subjects
• Teachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resources

Our mission is to create innovative products that will make a real, positive difference for learners and educators and we’re looking for passionate, mission-minded people to join us in achieving this goal. We have a unique culture at IXL that fosters collaboration and the open exchange of ideas. We value our team and treat one another with kindness and respect. We approach our work with passion, tenacity, and authenticity. We find it immensely satisfying to develop products that impact the lives of millions and we are eager to have you join our team.

At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an equal opportunity employer and does not discriminate against applicants and employees based on any legally protected category.