Product Manager — Lead Gen & CRM Platform

TikTok; San Jose (CA); On-site; USD 123,000 - 184,000; Full time

Job summary

TikTok is seeking a Product Manager Graduate (Content and Service Ads) in San Jose for a 2027 start. This full-time role involves analyzing global client profiles, building lead generation tools, and shaping CRM product roadmaps with cross-functional teams to move projects from concept to launch.

Applicants should hold a Bachelor's degree in computer science or related field and are expected to be proficient in Chinese and English to collaborate with global engineering partners.

Qualifications

• Bachelor's degree in computer science or related discipline (required).
• Ability to understand clients' measurement metrics and budget allocation logic from the client perspective.
• Focus on achieving tangible outcomes and KPIs.
• Proven ability to think logically and strategically with some experience in product planning and design aligning with business goals.
• Proficiency in Chinese and English to collaborate with global partners, including Mandarin-speaking engineers.

Responsibilities

• Conduct a comprehensive analysis of global lead generation advertising clients' profiles and understand industry ecosystems and client pain points across verticals such as automotive, finance, and local services.
• Build lead generation tools (forms and direct messaging) to collect high-quality leads for clients.
• Define process and functional design of CRM products, write product requirements, and build data pipelines; drive roadmaps from 0 to 1.
• Collaborate with global cross-functional teams to drive successful project implementation from concept to launch.

Skills

Cross-functional collaboration

Product planning

Measurement & metrics

Chinese & English proficiency

Education

Bachelor's degree in computer science or related discipline

Job description

TikTok is seeking a Product Manager Graduate (Content and Service Ads) in San Jose for a 2027 start. This full-time role involves analyzing global client profiles, building lead generation tools, and shaping CRM product roadmaps with cross-functional teams to move projects from concept to launch.

Applicants should hold a Bachelor's degree in computer science or related field and are expected to be proficient in Chinese and English to collaborate with global engineering partners.