Product Manager – Internet Apps & Launch Strategy

Apple Inc.; Cupertino (CA); On-site; USD 145,000 - 264,000; Full time

Job summary

Apple seeks a motivated Product Manager to bridge product management and marketing for Internet apps spanning iOS, iPadOS, and macOS. You’ll work with design, engineering, finance, legal, marketing communications, and public relations to shape roadmaps and messaging that drive adoption and growth.

You will define the product strategy, translate it into compelling go-to-market activities, and partner with data science for telemetry insights.

Qualifications

• 4+ years experience in product marketing and/or product management roles, including at least one entire product development cycle from concept to launch.
• Hands-on experience formulating product messaging for technical and consumer audiences and partnering with engineering and PR to craft positioning and marketing activities.
• Recent experience in consumer apps, app frameworks, or consumer OS experiences within the last 3 years.
• Ability to communicate complex concepts clearly to stakeholders and media, with strong presentation skills.

Responsibilities

• Collaborate with engineering and design to define product roadmap for key Internet apps like Safari, Mail, AirDrop, and WebKit.
• Understand product technologies deeply and communicate them with knowledgeable insight.
• Influence critical trade-offs impacting schedule, usability, and differentiation.
• Analyze user feedback, competitive trends, and regulatory requirements to inform strategy.
• Position Apple’s Internet Apps in the competitive landscape and craft compelling messaging for adoption and growth.
• Support product launches and momentum activities with marketing comms and PR including demos.

Skills

Product marketing

Product management

Cross-functional collaboration

Public speaking

Technical vs consumer audiences

Education

BS/BA

MBA

Job description

Apple seeks a motivated Product Manager to bridge product management and marketing for Internet apps spanning iOS, iPadOS, and macOS. You’ll work with design, engineering, finance, legal, marketing communications, and public relations to shape roadmaps and messaging that drive adoption and growth.

You will define the product strategy, translate it into compelling go-to-market activities, and partner with data science for telemetry insights.