Product Manager - Innovation
Big Tex Trailers
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Job summary
Big Tex Trailers in Addison, Texas seeks a Product Manager of Innovation to lead development and execution of breakthrough product strategies across trailer categories, guiding end-to-end lifecycle from concept to launch. You will blend user-centered design, market research, and cross-functional collaboration to create scalable, customer-driven solutions.
The ideal candidate is a strategic, hands-on leader with strong communication, a passion for innovation, and the ability to translate insights
Qualifications
- Bachelor’s degree in marketing or a technical field from an accredited institution.
- Minimum 5 years of product management experience, ideally with innovation or new product development.
- Ability to convert innovations into scalable business solutions across brands or channels.
- Hands-on with products; engage with dealers, end users, and internal teams to uncover pain points.
- Excellent written and verbal communication; able to present complex concepts clearly.
- Passion for innovation and creative problem-solving; proactive mindset.
- Strong strategic thinking balancing short-term wins with long-term vision.
- Experience developing business cases and pitches leveraging customer insights.
- Familiarity with agile product development including sprints, MVPs, and iterative testing.
- Track record of launching successful products in competitive markets.
Responsibilities
- Define and drive the innovation product vision across trailer categories; align with business strategy.
- Lead full product lifecycle from concept through launch for innovative product lines.
- Advocate for user-centric design and incorporate customer feedback into development.
- Develop and manage innovation roadmaps; coordinate with cross-functional teams to meet milestones.
- Conduct market research and competitive analysis to identify trends and opportunities.
- Define product requirements with Product Engineering and Manufacturing for timely execution.
- Establish KPIs to measure success of new products and drive accountability.
- Collaborate on pricing strategy and positioning to maximize market impact.
Skills
Education
Job description
The Product Manager of Innovation will lead the development and execution of breakthrough product strategies, driving end-to-end lifecycle management from concept through launch across trailer product categories. This role blends user-centered design, market research, and technical collaboration to deliver innovative, scalable solutions that meet customer needs and business objectives. The ideal candidate is a strategic thinker and hands-on leader with a strong passion for innovation, cross-functional teamwork, and driving measurable impact. This position reports to the Sr. Director of Product Development and Channel Marketing.
- Define and drive the innovation product vision across trailer product categories; collaborate with leadership to align vision with business strategy.
- Lead full product lifecycle management—from concept through launch—for innovative product lines, ensuring alignment with company objectives.
- Advocate for user-centric design; integrate customer feedback and usability principles into the product development process.
- Develop and manage innovation product roadmaps, coordinating with cross-functional teams to meet milestones and deliverables.
- Conduct market research and competitive analysis to identify trends, unmet needs, and white space opportunities for innovation.
- Define product requirements and collaborate closely with Product Engineering and Manufacturing teams to ensure timely and high-quality execution.
- Establish KPIs and performance metrics to measure the success of new products and ensure accountability across innovation initiatives.
- Collaborate on pricing strategy and positioning for innovative products to maximize market impact and profitability.
- Champion a culture of innovation across the organization by promoting experimentation, ideation workshops, and design thinking practices.
- Bachelor’s degree in marketing or a technical field (e.g., Engineering, Product Design, or related discipline) from an accredited institution.
- Minimum 5 years of product management experience, ideally with a focus on innovation or new product development.
- Demonstrated ability to convert innovations into scalable business solutions across multiple brands or channels.
- Comfortable working hands-on with products; willing to engage with dealers, end users, and internal teams to discover pain points and needs.
- Excellent written and verbal communication skills; able to present complex concepts in a clear, compelling manner.
- Passionate about innovation; demonstrates creative problem-solving and outside-the-box thinking.
- Strong strategic mindset with ability to balance short-term wins with long-term product vision.
- Experience developing business cases and product pitches for leadership, leveraging customer insights and market data.
- Familiarity with agile product development methodologies, including sprints, MVPs, and iterative testing.
- Proven track record of launching successful new products in a competitive market landscape.
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