Product Innovation Marketing Manager

24 Seven Talent; Scottsdale (AZ); On-site; USD 95,000 - 105,000; Full time

Benefits offered by this job

Medizinische Versicherung

Sehversicherung

401(k)

Flexible Arbeitszeiten

Job summary

Ein etabliertes Unternehmen im Bereich Wellness und Fitness sucht einen kreativen und strategischen Produktinnovationsmarketing-Manager. In dieser spannenden Rolle in Scottsdale, AZ, sind Sie verantwortlich für die Leitung von Marktanalysen, die Identifizierung von Trends und die Entwicklung innovativer Produktkonzepte. Mit über 5 Jahren Erfahrung im Produktmarketing und einem starken Fokus auf Forschung und Entwicklung, werden Sie eng mit funktionsübergreifenden Teams zusammenarbeiten, um bahnbrechende Produkte zu schaffen, die den Bedürfnissen der Kunden entsprechen. Diese Vollzeitstelle bietet hervorragende Vorteile und die Möglichkeit, in einem dynamischen Umfeld zu arbeiten.

Qualifications

• 5+ Jahre Erfahrung in Produktmarketing in einem CPG-Umfeld.
• Starke Fähigkeiten in der Identifizierung von Marktlücken und der Entwicklung von Produktstrategien.

Responsibilities

• Leitet Wettbewerbsanalysen und identifiziert Marktlücken.
• Entwickelt Produktvorschläge, die auf wissenschaftlichen Erkenntnissen basieren.

Skills

Produktmarketing

Forschung & Entwicklung

Marktanalyse

Projektmanagement

Strategische Planung

Education

Bachelor in Marketing

Master in Betriebswirtschaft

Job description

This job description is fairly comprehensive and well-structured, but it can be improved for clarity and focus by removing some repetitive or irrelevant content, especially the job postings at the end that are not directly related to the primary role. Also, minor formatting adjustments can enhance readability. Here is a refined version:

Compensation

This range is provided by 24 Seven Talent. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$95,000.00/yr - $105,000.00/yr

Direct message the job poster from 24 Seven Talent

Company Overview

24 Seven is partnering with a well-known lifestyle & wellness company to help them find a Product Innovation Marketing Manager to join their team in Scottsdale, AZ for this onsite role. This is a full-time, salaried opportunity that comes with excellent benefits and bonuses.

Ideal Candidate

Will have 5+ years of experience in product marketing and research & development within a CPG environment, with a strong focus on front-end innovation and product lifecycle development. They will excel at identifying portfolio gaps, building strategic product roadmaps, and anticipating emerging health trends 2–3 years ahead to drive successful annual product launches.

Role Summary

In this role, you'll lead competitive and trend analysis to identify market gaps and emerging innovations in ingredients, formats, packaging, and claims. You’ll use credible science, consumer insights, and market data to shape forward-thinking product concepts. Working closely with R&D, sales, operations, and partners, you'll uncover new opportunities and guide product ideation and testing. You’ll also collaborate with the Director of Product Marketing & Management to build innovation roadmaps aligned with strategic goals. Strong leadership, technical know-how, and project management are key to delivering breakthrough products that excite customers.

Responsibilities

• Leads competitor analysis, identifies market gaps, and assesses consumer trends to inform product strategies.
• Researches innovations in ingredients, formats, packaging, and claims to shape forward-thinking product proposals.
• Drives product discovery, leading cross-functional teams in ideation and concept development based on insights and innovation.
• Crafts product proposals that highlight differentiation and compelling selling points grounded in science and customer benefits.
• Provides data-driven insights and strategic recommendations to support a customer-centric, future-ready product portfolio.
• Monitors industry trends, technologies, and regulations to maintain competitiveness and anticipate customer needs.
• Partners with cross-functional teams throughout development to ensure alignment with goals, timelines, and strategies.
• Leads or supports consumer testing to validate new product concepts and ensure they meet market needs.
• Helps build a strong innovation pipeline by prioritizing impactful ideas that drive growth and customer loyalty.
• Manages all aspects of innovation projects, from timelines and updates to risk assessment and leadership communication.
• Available to travel and work flexible hours, including evenings and weekends, to meet project goals.

Additional Details

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Product Management

Industries: Wellness and Fitness Services

Inferred benefits include medical insurance, vision insurance, and 401(k).