Product Manager GTM (R-19607)

Dun & Bradstreet, Inc.; Florham Park (NJ); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Generous paid time off in your first年

Parental leave

Paid sick time

Education assistance

Do Good Program: volunteer days &

401k with company matching

Health & wellness benefits

Medical, dental & vision insurance

Job summary

Dun & Bradstreet in Florham Park, NJ is seeking a Product Manager – Go-to-Market to lead the strategy, planning, and execution of launches for software partnerships and industry verticals. You will align cross‑functional teams across sales, marketing, pricing, and customer success to ensure a seamless, impactful market entry.

The role emphasizes GTM motions, collaboration across time zones, and a data‑driven approach to drive awareness, demand, and revenue growth for strategic partnerships and

Qualifications

• 5+ years in B2B pre-sales / solutions consulting / product management.
• Experience designing GTM motions across lifecycle: segmentation, positioning, sales enablement, and post-sale success.
• Ability to work across time zones, including Europe or other regions.
• AI-enabled approach to GTM content, market synthesis, and scenario modelling.

Responsibilities

• Develop and execute repeatable GTM plans for software partnerships and industry verticals.
• Collaborate with Sales Enablement, Product Marketing, and Partner / Industry Practice leaders to develop sales enablement materials, including presentations, demos, and training.
• Ensure all cross-functional teams (sales, marketing, customer support, etc.) are prepared for the launch.
• Work closely with product development, sales, and customer success to ensure product-market fit.
• Collaborate with marketing to develop campaigns and content that drive awareness and demand.
• Work with sales teams to ensure they have tools and information to sell effectively.
• Monitor and analyze the performance of partner launches and marketing campaigns.
• Gather feedback from sales and customers to refine GTM strategies post-launch.
• Conduct competitive analysis to understand market positioning and differentiation.
• Adjust GTM strategies based on competitive landscape and market trends.
• Gather customer insights post-launch to identify improvement areas and revenue opportunities.

Skills

B2B pre-sales

Solutions consulting

Product management

Project management

AI fluency

Market research

Competitive analysis

Go-to-market

Cross-functional collaboration

Pricing strategies

Education

Bachelor's Degree

Master's Degree

Job description

Shape the Future with Dun & Bradstreet

At Dun & Bradstreet, we believe data has the power to create a better tomorrow. As a global leader in business decisioning data and analytics, we help companies worldwide grow, manage risk, and innovate. Since 1841, businesses have trusted us to turn uncertainty into opportunity. We’re a diverse, global team that values creativity, collaboration, and bold ideas. Are you ready to make an impact and help shape what’s next? Join us! Explore opportunities at dnb.com/careers.

The Product manager Go-to-Market (GTM) is responsible for leading the strategy, planning, and execution of launch and post-launch activities relating to D&B’s software partnerships, as well as our Industry vertical practices.

They work closely with cross-functional teams including strategic partnerships, industry practice leads pricing, marketing, sales, sales enablement, implementation, delivery, and customer success to ensure a seamless and impactful introduction to the market with the alignment across all key teams globally.

This role focuses on maximizing D&Bs value proposition & growth objectives by ensuring our services are available and fully activated via the best partnerships & industry verticals.

Comfortable collaborating regularly with European team members and willing to work across varying time zones to support global business needs.

Key Responsibilities:

• Develop and execute repeatable go-to-market plans for software partnerships & industry verticals, including target market analysis, positioning, messaging, sales activation, and pricing strategies.
• Collaborate with Sales Enablement, Product Marketing, and Partner / Industry Practice leaders to develop sales enablement materials, including presentations, demos, and training.
• Ensure all cross functional teams (sales, marketing, customer support, etc.) are prepared for the launch.
• Work closely with product development, sales, and customer success teams to ensure that the product aligns with customer needs and market trends.
• Collaborate with marketing teams to develop marketing campaigns and content that drive product awareness and demand.
• Work with sales teams to ensure they have the necessary tools and information to sell the product effectively.
• Monitor and analyze the performance of partner launches and marketing campaigns.
• Gather feedback from sales and customers to refine go-to-market strategies.
• Conduct competitive analysis to understand market positioning and differentiation.
• Adjust go-to-market strategies based on competitive landscape and market trends.
• Gather customer insights post-launch to identify areas for improvement and additional revenue opportunities.
• Act as the voice of the customer within the organization, ensuring that products meet user needs and expectations.
• Make sure all departments connected to the launch are in sync and have everything they need to know about the product to conduct the launch.
• This involves pricing teams, finance, commercial operations and legal.

Essential Skills and/or Certifications

• Degree holder with major in Business Administration, Marketing, Project Management, Technology or related disciplines.
• At least 5 years’ experience of B2B pre-sales / solutions consulting/ product management/ project management on data analytics products / industry
• B2B go-to-market expertise. Demonstrable experience designing and executing GTM motions across the commercial lifecycle: segmentation, positioning, sales enablement, and post-sale success and retention
• Bias to action. You move decisively with incomplete information, knowing that a good decision made today usually beats a perfect one made next month.
• AI-fluent. You use AI tools as a natural extension of how you work, accelerating everything from GTM content and market synthesis to scenario modelling, while applying your own commercial judgement
• Strong understanding of market research, competitive analysis, and customer needs assessment
• Proven track record of managing partner product launches and go-to-market strategies
• Analytical capabilities to assess market performance and adjust strategies accordingly, results oriented, with proven ability to multitask and prioritize
• Excellent project management skills, including the ability to manage multiple stakeholders and deadlines.

Education:

• Bachelor's Degree Required
• Master's Degree Preferred

Benefits We Offer

• Generous paid time off in your first year, increasing with tenure.
• Up to 16 weeks 100% paid parental leave after one year of employment.
• Paid sick time to care for yourself or family members.
• Education assistance and extensive training resources.
• Do Good Program: Paid volunteer days & donation matching.
• Competitive 401k with company matching.
• Health & wellness benefits, including discounted Wellhub membership rates.
• Medical, dental & vision insurance for you, spouse/partner & dependents.

All Dun & Bradstreet job postings can be found at https://jobs.lever.co/dnb. Official communication from Dun & Bradstreet will come from an email address ending in @dnb.com.

Equal Employment Opportunity (EEO)

Dun & Bradstreet provides equal employment opportunities to applicants and employees without regard to race, color, religion, creed, sex, age, national origin, citizenship status, disability status, sexual orientation, gender identity or expression, pregnancy, genetic information, protected military and veteran status, ancestry, marital status, medical condition (cancer and genetic characteristics) or any other characteristic protected by law. Know Your Rights: Workplace Discrimination is Illegal - The current poster can be found here. We participate in E-Verify - The current poster can be found here.

Accommodations information for applicants with disabilities

Dun & Bradstreet is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with Dun & Bradstreet, please send an e-mail to [e-mail] to let us know the nature of your accommodation request and your contact information.