Product Manager, Growth Strategy

campaignmonitor; United States; Remote; USD 140,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Life, accident, disability coverage

401(k) with company match

Paid time off and holidays

Remote-friendly with flexible hours

Job summary

Campaign Monitor is seeking a senior Product Manager focused on growth strategy for a self-serve email marketing platform used by thousands of SMBs. You will own end-to-end conversion from signup to paid, collaborating with product, marketing, design, sales, and customer success teams across global time zones.

The role requires 5+ years of product management experience in a product-led, self-serve environment, strong Amplitude analytics, and the ability to influence without direct authority.

Qualifications

• 5+ years of product management ownership in a product-led, self-serve business.
• Hands-on product analytics experience, with Amplitude strongly preferred.
• Strong quantitative modeling and market-sizing skills.
• Demonstrated ability to influence without direct authority and to communicate complex findings clearly to senior stakeholders.
• Self-directed approach from discovery through measured outcomes, with comfort collaborating across time zones.

Responsibilities

• Own the self-serve conversion funnel, including signup, onboarding, activation, trial, and paid conversion.
• Build funnel, cohort, retention, segmentation, and pathing analyses, then turn findings into prioritized product and go-to-market recommendations.
• Assess the competitive landscape by using competing products and monitoring category shifts in deliverability, authentication, AI-driven offerings, and pricing.
• Maintain a market opportunity model covering addressable segment size, current position, realistic growth scenarios, assumptions, and sensitivities.
• Bring evidence to decisions about plans, paywalls, and upgrade paths, and translate product metrics across functions and time zones.

Skills

Product management

Analytics

Stakeholder communication

Market sizing

Self-serve product experience

Tools

Amplitude

Job description

Role overview

This is a senior Product Manager role focused on growth strategy for a self-serve email marketing platform used by thousands of small and mid-sized businesses. The position owns the end-to-end conversion picture, from signup through paid conversion, and partners closely with product, marketing, design, sales, and customer success teams to translate behavioral signals into a shared growth strategy. The role reports into product leadership and works directly with engineering and product peers based in Australia during AEST/AEDT hours.

Responsibilities

• Own the self-serve conversion funnel, including signup, onboarding, activation, trial, and paid conversion, and define shared activation and conversion metrics.
• Build funnel, cohort, retention, segmentation, and pathing analyses, then turn findings into prioritized product and go-to-market recommendations, measuring outcomes after launch.
• Assess the competitive landscape by using competing products firsthand and monitoring category shifts in deliverability, authentication, AI-driven offerings, and pricing.
• Maintain a market opportunity model covering addressable segment size, current position, realistic growth scenarios, assumptions, and sensitivities.
• Bring evidence to decisions about plans, paywalls, and upgrade paths, and act as a trusted interpreter of product metrics across functions and time zones.

Requirements

• 5+ years of product management experience with meaningful ownership of or influence on signup, onboarding, activation, trial conversion, or monetization in a product-led, self-serve business.
• Hands-on product analytics experience, with Amplitude strongly preferred, including building and interpreting funnels, cohorts, retention, segmentation, and user paths.
• Strong quantitative modeling and market-sizing skills, with the ability to make assumptions and limitations explicit.
• Demonstrated ability to influence without direct authority and to communicate complex findings clearly to senior stakeholders.
• Self-directed approach from discovery through measured outcomes, with comfort collaborating during AEST/AEDT working hours.
• Practical fluency with AI tools for research and synthesis, paired with sound judgment about their limits.

Nice to have

• Experience in email marketing, marketing automation, martech, or the email service provider category, especially serving SMB or low-touch customers.
• Experience launching pricing or packaging changes in a self-serve product.
• Background working in a globally distributed product organization.

Benefits and work setup

• Base salary range of $140,000 to $150,000 annually.
• Eligible to hire in select US states including Arizona, Florida, Georgia, Maryland, Massachusetts, Michigan, New Jersey, New York, North Carolina, Pennsylvania, Tennessee, Texas, and Virginia.
• Medical, dental, and vision insurance, plus life, accident, disability, supplemental health benefits, FSA, EAP, and pet insurance.
• Generous paid time off, holidays, a birthday day off, paid volunteer time, and a 401(k) with company match.
• Paid parental leave and a supportive remote work environment with flexibility.