Product Manager, Growth & New Categories

Apex Tool Group, LLC; Maryland; On-site; USD 90,000 - 140,000; Full time

Job summary

Apex Tool Group is seeking a Product Manager for GEARWRENCH Growth & New Categories, based in Hunt Valley, MD. You will identify and develop new product categories that expand the GearWrench brand and drive incremental growth.

Reporting to the Director, Product Marketing, you will fuse VOC, market intelligence, and financial analysis to build and commercialize new products, collaborating across engineering, design, sourcing, sales, and channel management.

Qualifications

• 3+ years in product management, product marketing, or new product development.
• Experience taking concepts through commercialization.
• Strong Voice of the Customer, market research, and analytical skills.
• Ability to lead cross-functional teams and influence stakeholders.

Responsibilities

• Identify and evaluate new categories, markets, and adjacencies for growth.
• Develop 3–5 year category strategies and roadmaps.
• Conduct market sizing, competitive analysis, and financial assessments.
• Lead VOC research to uncover unmet end-user needs.
• Develop go-to-market strategies including pricing and distribution.
• Own revenue, gross margin, and growth objectives for assigned categories.
• Collaborate with Engineering, Design, Sourcing, Quality, Sales, and Brand.

Skills

Product management

Market research

Cross-functional leadership

Pricing & revenue modeling

Strategic thinking

Education

Bachelor’s degree or equivalent

Tools

Excel

PowerPoint

Job description

Apex Tool Group is seeking a Product Manager for GEARWRENCH Growth & New Categories, based in Hunt Valley, MD. You will identify and develop new product categories that expand the GearWrench brand and drive incremental growth.

Reporting to the Director, Product Marketing, you will fuse VOC, market intelligence, and financial analysis to build and commercialize new products, collaborating across engineering, design, sourcing, sales, and channel management.