Product Manager, Growth Consumer

The Weather Company; New York (NY); Hybrid; USD 130,000 - 150,000; Full time

Benefits offered by this job

Flexible Time Off

Hybrid work model

Medical insurance options

401K match

Family plan benefits

Global tech company

Collaborative environment

Job summary

The Weather Company is seeking a Growth Product Manager to own onboarding and activation for new and existing users, driving engagement and retention across a high-scale app portfolio. You will optimize Day 0 registration, subscription conversion, and cross-platform experiences, using A/B testing and analytics to inform decisions.

We value an ethical growth mindset, solid track record in consumer growth, and the ability to ship high-impact onboarding features, paywalls, and notifications that

Qualifications

• 3+ years in product management with 1+ year in consumer growth for high-scale apps (10M+ MAU).
• Proven growth strategy with activation, registration, subscription conversion, and retention via A/B testing.
• Strong analytical rigour in funnel analysis and cohort retention.
• Experience shipping onboarding flows, paywalls, notifications, and personalization engines.
• Ethical growth mindset focused on long-term value and sustainable retention.

Responsibilities

• Improve Day 0 registration and subscription conversion across growth funnels.
• Increase notification opt-in rates and widget adoption to boost engagement.
• Scale experimentation framework to accelerate tests per quarter and shorten decision cycles.
• Unify onboarding and feature parity across iOS and Android.

Skills

Growth Strategy

Activation & Retention

A/B Testing

Analytics & Funnel Analysis

Cross-Platform Onboarding

Job description

About The Weather Company:

The Weather Company is the world’s leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. Together with advanced technology and AI, The Weather Company’s high-volume weather data, insights, advertising, and media solutions across the open web help people, businesses, and brands around the world prepare for and harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster globally, the company reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com).
AI is part of how we work:
Human judgment, expertise, and creativity remain essential and are amplified by AI. We expect everyone in this role to use AI thoughtfully and proactively to accelerate their performance, improve the quality of their work, and explore new possibilities. We are looking for people who are curious, adaptable, and excited to help shape an AI-enabled culture that delivers better outcomes for our customers and our company.

Job brief:

The Weather Company reaches hundreds of millions of people through the world's most-used weather apps. We're hiring our first dedicated Growth PM to own how new and existing users discover value — starting with onboarding and activation, then expanding into the habit and retention loops that turn casual weather-checkers into daily users.

The impact you'll make:

• Drive Core Business Metrics: Measurably improve Day 0 (D0) registration and subscription conversion rates across our primary growth funnels.

• Expand Engagement Touchpoints: Increase notification opt-in rates and drive surface-level engagement through higher widget adoption.

• Accelerate Experiment Velocity: Scale our experimentation framework to ship more tests per quarter and shorten decision-making cycles.

• Unify the Cross-Platform Experience: Establish feature and onboarding flow parity across iOS and Android.

What you've accomplished:

• 3+ Years in Product Management, with at least 1 year dedicated to consumer growth for high-scale apps (10M+ MAU).

• Proven Track Record in Growth Strategy: Hands-on experience driving activation, registration, subscription conversion, and retention through continuous A/B testing.

• Deep Analytical Rigor: Fluency with consumer funnel analysis, cohort retention, and the statistical methods required to run valid experimentation programs.

• Growth Feature Expertise: Demonstrated experience shipping high-impact growth levers, including onboarding flows, paywalls, notifications, and personalization engines.

• Ethical Growth Mindset: A strong belief in optimizing for long-term user value and sustainable retention rather than relying on dark patterns.

Base Salary:$130,000 - $150,000

The base salary offered will take into account internal equity and may vary depending on the candidate’s geographic region of work premises, job-related knowledge, skills, and experience, among other factors.

TWCo Benefits/Perks:

• Flexible Time Off program
• Hybrid work model
• Variety of medical insurance options including a $0 cost premium employee coverage
• Benefits effective day 1 of employment include competitive 401K match with no vesting requirement, national health, dental, and vision plans
• Progressive family plan benefits
• An opportunity to work for a global and industry-leading technology company
• Impactful work in a collaborative environment