Product Manager – Ecommerce Home Page

Fanatics; Redwood City (CA); Hybrid; USD 120,000 - 190,000; Full time

Job summary

Fanatics is seeking a Product Manager – Ecommerce Home Page to own the vision, strategy, and roadmap for the Home Page across desktop, mobile, and App. You will collaborate with design, engineering, marketing, and analytics to deliver a best-in-class shopping experience and drive conversion.

This role emphasizes leadership, data-driven decision making, and iterative improvements in a fast-paced, hybrid work environment in Redwood City.

Qualifications

• 4+ years of product management experience in ecommerce or consumer digital products.
• Deep understanding of ecommerce navigation patterns and how users interact with the product detail page.
• Strong analytical skills and data-driven decision making.

Responsibilities

• Own end-to-end Home Page product lifecycle from ideation to launch and ongoing improvement.
• Analyze customer behavior to identify opportunities to improve conversion and engagement.
• Craft intuitive, responsive, and accessible home page layouts for desktop, mobile, and App.
• Collaborate with UX/UI design, engineering, marketing, and analytics to align on vision and priorities.
• Define KPIs and use A/B testing and data analytics to iterate quickly.

Skills

Product management

UX collaboration

Data analysis

Agile methodologies

Leadership

Sports apparel market

Ecommerce navigation

Cross-functional teamwork

Job description

Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.

At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset.

Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.

At Fanatics, we bring our BOLD Leadership Principles to life every day—building championship teams, obsessing over fans, acting with limitless entrepreneurial spirit, and delivering with a determined and relentless mindset.

As we continue to scale our global platform, the Product Manager – Ecommerce Home Page will play a critical role in elevating the eCommerce Home Page experience to drive conversion.

Role Overview

The Product Manager – Ecommerce Home Page is a dynamic leader responsible for driving revenue and profitability by leading the evolution of our Home Page experience, one of the most impactful parts of the customer journey across our eCommerce platform. This role owns the vision, strategy, and roadmap for the home page, working closely with design, engineering, marketing, and analytics to deliver a best-in-class shopping experience across desktop, mobile, and App. The Product Manager – Ecommerce Home Page delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

How Will You Drive Impact

Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.

Team & Leadership Impact (Build Championship Teams)

• Partner closely with UX/UI design, engineering, marketing, and analytics teams to align on a shared vision for the Home Page experience
• Influence and align cross-functional partners toward common goals, balancing technical feasibility with business value
• Lead and motivate cross-functional teams to deliver results in a fast-paced, dynamic environment

Fan & Customer Impact (Obsessed with Fans)

• Own the end-to-end product lifecycle of the Home Page, from ideation to launch and continuous improvement
• Analyze customer behavior and data to identify opportunities to enhance the home page experience and drive measurable improvements in conversion and engagement
• Craft intuitive, responsive, and accessible home page layouts optimized for desktop, mobile, and App
• Maintain deep understanding of eCommerce customer navigation patterns and how fans engage with the product discovery journey

Innovation & Problem Solving (Limitless Entrepreneurial Spirit)

• Develop and maintain a compelling product vision for the home page that aligns with customer needs, business goals, and cross-functional priorities
• Define and track key performance indicators (KPIs), using A/B testing, user research, and data analytics to iterate quickly and learn from customer feedback
• Stay current with eCommerce trends, competitor experiences, and industry innovations to inform and inspire product development

Ownership & Execution (Determined & Relentless Mindset)

• Partner with engineering teams to ensure timely delivery of product enhancements, balancing technical feasibility with business value
• Navigate ambiguity and drive clarity in complex situations while maintaining momentum on the roadmap
• Operate within agile development environments, applying agile methodologies to drive continuous iteration

AI & DIGITAL CAPABILITY

• Apply AI and technology to improve efficiency, quality, and outcomes
• Use data and digital tools to inform decisions and enhance performance
• Demonstrate curiosity and adaptability in adopting new technologies and ways of working
• Contribute to a culture of innovation and continuous improvement

CAPABILITIES & EXPERIENCE YOU BRING

• 4+ years of product management experience in eCommerce or consumer digital products
• Deep understanding of eCommerce customer navigation patterns and expertise in how users and customers leverage the product detail page
• Excellent partnership with UX design in creating delightful experiences
• Strong analytical skills and experience with data-driven decision-making, including proficiency in data analysis tools and techniques
• Understanding of the Sports apparel market, online shopping behavior, and competitive landscape
• Demonstrated leadership ability, with experience leading and motivating cross-functional teams to deliver results in a fast-paced, dynamic environment
• Experience working in agile development environments and familiarity with agile methodologies

WORK LOCATION

Hybrid: The primary place of performance of this role is the Company's office located in Redwood City, CA, subject to the Company's current hybrid work policy. This role currently requires in-office presence {{"Tuesday, Wednesday, Thursday" or "3 days per week"}}.

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About The Team

Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com.

Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint‑Guinness? oh wait copying error. Let's correct. The original line: "Paris Saint‑" is wrong, must be "Paris Saint‑Germain". So we will use exact original: "Paris Saint‑Germain". Actually original: "Paris Saint‑" No, original: "Paris Saint‑" appears to be truncated incorrectly. Let's create accurate original block:

At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do:

• Build Championship Teams
• Obsessed with Fans
• Limitless Entrepreneurial Spirit
• Determined and Relentless Mindset