Product Manager, Digital Marketing

Skechers USA, Inc.; Manhattan Beach (CA); On-site; USD 130,000 - 160,000; Full time

Job summary

Skechers USA, Inc. is seeking a Product Manager, Digital Marketing to bridge CRM and Loyalty with Platform Engineering, owning the Salesforce Marketing Cloud roadmap and governance.

You will translate business needs into crisp user stories, collaborate on architectural standards, and drive data quality, segmentation, and personalization across campaigns. This role emphasizes scalability and measurable impact.

Qualifications

• 5+ years of Product Management experience.
• Strong stakeholder management across technical and business teams.
• Fluent in Agile/Scrum and backlog management.
• Excellent understanding of lifecycle marketing and segmentation.

Responsibilities

• Own the SFMC platform roadmap and capabilities.
• Translate business needs into user stories and acceptance criteria.
• Collaborate with Solution Architecture and Production Support.
• Ensure platform scalability, reliability, and data integrity.
• Drive experimentation with A/B testing and AI-driven personalization.
• Oversee campaign lifecycle from strategy to analysis and optimization.

Skills

Product management

Stakeholder management

Agile/Scrum

Backlog management

Lifecycle marketing

Segmentation

Tools

Salesforce Marketing Cloud

CRM systems

CDPs

Job description

WHO ARE WE:Headquartered in Southern California, Skechers—the Comfort Technology Company—has spent over 30 years helping men, women, and kids everywhere look and feel good. Comfort innovation is at the core of everything we do, driving the development of stylish, high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories, Skechers is a complete lifestyle brand.ABOUT THE ROLE:The Product Manager, Digital Marketing is a highly technical, strategic role responsible for bridging CRM and Loyalty business teams with Platform Engineering. This role owns the strategy, capability roadmap, and operational integrity of the Salesforce Marketing Cloud (SFMC) platform.The Product Manager ensures the platform is scalable, reliable, and aligned to business outcomes while partnering closely with Solution Architecture and Production Support teams. This role exists to close the gap between platform capability and business execution, ensuring measurable business impact.WHAT YOU WILL DO:Drive the Platform RoadmapOwn the Salesforce Marketing Cloud roadmap — defining and prioritizing the capabilities that fuel growth and deeper customer engagementTurn big-picture business needs into crisp user stories, epics, and acceptance criteria for journey orchestration, personalization, and automationCollaborate with engineering on the platform standards, guardrails, and best practices that keep execution sharp and consistentKeep platform capabilities in lockstep with a fast-evolving businessLead Across Teams, Drive AlignmentBe the go-to connector between CRM, Loyalty, and Platform EngineeringTurn big business goals into crisp product requirements and a prioritized backlogPartner with Solution Architecture to shape implementation approaches that workRally technical and non-technical stakeholders around a shared visionChampion Data & Platform IntegrityOwn the end-to-end data flow strategy across the entire Marketing Cloud ecosystemChampion data quality, sharp segmentation logic, and pinpoint personalization accuracySet the standard for governance around data usage, privacy, and compliancePush Innovation ForwardEvaluate and explore new platform capabilities, including AI-driven personalizationSpot opportunities to boost marketing performance through data and automationDrive continuous improvements that make the platform faster, smarter, and more scalableOptimize Campaigns That PerformSupport the full campaign lifecycle — from strategy to execution to analysisCollaborate with partners to develop and run A/B testing frameworks that sharpen every sendPrioritize deliverability and sender reputation like it's mission-critical — because it isWHAT WE'RE LOOKING FOR5+ years of Product Management experience — you know how to shipA natural at stakeholder management across technical and business teamsA proven ability to turn business needs into scalable, real-world solutionsFluent in Agile/Scrum, backlog management, and juggling shifting prioritiesSharp understanding of customer lifecycle marketing and segmentationThe rare gift of making complex technical ideas click for business audiencesNice to HaveHands-on Digital Marketing platform experience, with a strong grasp of customer lifecycle marketing and segmentationFamiliarity with CRM systems, loyalty programs, and CDPsComfort working across cloud platforms, APIs, and enterprise data ecosystemsPreferred QualificationsSalesforce Marketing Cloud certificationsExperience with AI-driven marketing tools and advanced personalizationA background in retail, e-commerce, or loyalty programsExperience supporting global platformsHow YOU’LL Know You're WinningAdoption and effectiveness of platform capabilitiesReliability and scalability of the marketing automation platformMarketing performance gains driven by platform enhancementsStakeholders across business and tech who trust you and love working with youStakeholders across business and tech who trust you and love working with youThe pay range for this role is $130,000-$160,000/yr USD.About SkechersSkechers, a global Fortune 500 company, develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,300 Skechers retail locations.Equal Employment OpportunitySkechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.Reasonable AccommodationApplicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing [e-mail] perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.