Product Manager, Data Management Platform & Partner Audience

TikTok; San Jose (CA); On-site; USD 186,000 - 295,000; Full time

Job summary

TikTok is seeking a Product Manager to lead the Data Management Platform (DMP) roadmap with a focus on audience onboarding, activation, and identity interoperability. You will drive integrations with identity partners, define platform capabilities, and ensure data-quality controls across cross-functional teams.

You will work across advertiser first-party audience management, partner audience supply, and audience APIs, balancing reach, match quality, latency, and cost while aligning with senior

Qualifications

• 3+ years of product management experience in advertising technology, data platforms, identity, measurement, audience platforms, or related fields.
• Strong understanding of audience activation concepts, such as hashing, mapping, identity matching, match rate, audience refresh cadence, suppression, activation, and reporting continuity.
• Experience working with external technical partners or data / identity providers through complex integrations.
• Ability to write clear product requirements for data pipelines, identity logic, diagnostics, dashboards, and operational workflows.
• Strong analytical judgment; able to interpret match-rate analysis, data-quality investigations, funnel metrics, and partner performance benchmarks.
• Demonstrated ability to independently lead ambiguous, cross-functional platform initiatives involving engineering, data science, legal, privacy, commercial, and external partner stakeholders.

Responsibilities

• Define product strategy and roadmap for partner-based audience onboarding and identity interoperability.
• Lead integrations with identity / audience partners and future third-party audience suppliers.
• Manage day-to-day product communication with strategic partners, maintain productive partner relationships, and align / negotiate integration details such as data payloads, identity fields, testing scope, etc
• Translate partner business goals into platform capabilities, requirements, identity matching logic, data-quality controls, and operational processes.
• Balance advertiser reach, match quality, compliance, latency, platform cost, and long-term scalability.
• Own product requirements for audience match-rate measurement, overmatching detection, regional routing checks, identity enrichment transparency, and guardrail enforcement.
• Define short-term and long-term remediation strategies, payload-level external identifiers, real-time optimization, partner-specific guardrails, and ID graph quality improvements.
• Ensure match-rate improvements do not compromise advertiser reach, campaign continuity, reporting consistency, or privacy expectations.
• Align roadmap, milestones, and launch criteria across cross functional teams and support teams.
• Drive project rituals, risk tracking, escalation, milestone revision, launch readiness, and stakeholder communication.
• Make crisp tradeoff decisions across timeline, quality, compliance, partner asks, and engineering capacity.
• Communicate clearly with senior leadership on project status, key risks, business impact, and decisions needed.

Job description

Responsibilities

We are looking for a product manager to help drive Data Management Platform (DMP) product roadmap, with a strong focus on audience onboarding, audience activation, identity interoperability, and partner audience integrations. This role will work across core DMP capabilities, including advertiser first-party audience management, partner-based audience supply, audience APIs, match quality, platform reliability, and operational tooling.

The ideal candidate has hands‑on experience with Data Management Platform, identity, audience activation, or data platform products, and can operate comfortably across product strategy, technical requirements, partner collaboration, data‑quality analysis, and cross‑functional execution.

Own DMP identity and partner audience integration roadmap

• Define product strategy and roadmap for partner‑based audience onboarding and identity interoperability.
• Lead integrations with identity / audience partners and future third‑party audience suppliers.
• Manage day‑to‑day product communication with strategic partners, maintain productive partner relationships, and align / negotiate integration details such as data payloads, identity fields, testing scope, etc
• Translate partner business goals into platform capabilities, requirements, identity matching logic, data‑quality controls, and operational processes.
• Balance advertiser reach, match quality, compliance, latency, platform cost, and long‑term scalability.

Build identity match quality and overmatching guardrails

• Own product requirements for audience match‑rate measurement, overmatching detection, regional routing checks, identity enrichment transparency, and guardrail enforcement.
• Define short‑term and long‑term remediation strategies, payload‑level external identifiers, real‑time optimization, partner‑specific guardrails, and ID graph quality improvements.
• Ensure match‑rate improvements do not compromise advertiser reach, campaign continuity, reporting consistency, or privacy expectations.

Lead cross‑functional execution across technical and business teams

• Align roadmap, milestones, and launch criteria across cross functional teams and support teams.
• Drive project rituals, risk tracking, escalation, milestone revision, launch readiness, and stakeholder communication.
• Make crisp tradeoff decisions across timeline, quality, compliance, partner asks, and engineering capacity.
• Communicate clearly with senior leadership on project status, key risks, business impact, and decisions needed.

Qualifications

Minimum Qualification(s):

• 3+ years of product management experience in advertising technology, data platforms, identity, measurement, audience platforms, or related fields; candidates with deeper Data Management Platform / identity / partner integration experience are strongly preferred.
• Strong understanding of audience activation concepts, such as hashing, mapping, identity matching, match rate, audience refresh cadence, suppression, activation, and reporting continuity.
• Experience working with external technical partners or data / identity providers through complex integrations.
• Ability to write clear product requirements for data pipelines, identity logic, diagnostics, dashboards, and operational workflows.
• Strong analytical judgment; able to interpret match‑rate analysis, data‑quality investigations, funnel metrics, and partner performance benchmarks.
• Demonstrated ability to independently lead ambiguous, cross‑functional platform initiatives involving engineering, data science, legal, privacy, commercial, and external partner stakeholders.

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $185600 - $295200 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.