Product Manager, Core Platform

Embedding VC; New York (NY); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Equinox membership

Comprehensive health and dental coverage

Job summary

Embedding VC is seeking a Product Manager for the Core Platform to enhance the creative operating system FLORA. This role requires a minimum of 4 years in product management, ideally in creative tools, with a strong emphasis on generative AI and user interface detail. The role involves driving product strategy and collaborating closely with engineering and design teams. The position offers a competitive salary, equity, and benefits including health coverage and an Equinox membership.

Qualifications

• 4+ years of product management experience, ideally in creative or developer tools.
• Experience working on visual or canvas-based products.
• Strong collaboration skills with Design and Engineering.

Responsibilities

• Drive the product roadmap for the core platform.
• Ensure high-quality user experience and performance.
• Collaborate with engineering and design teams.

Skills

Product management experience

Fluency in generative AI

Attention to product details

Experience with visual products

Technical intuition for UI

Shipping high-quality features

Collaboration with Design and Engineering

Comfort with ambiguity

Job description

About FLORA

We are building the first creative operating system: an infinite canvas designed for the generative computing paradigm. We’re a team of ~45 focused on elevating professional craft, backed by tier‑one investors including Redpoint, Menlo Ventures, and a16z, as well as founders like Guillermo Rauch and Justin Kan. Our platform is already the choice of world‑class creative powerhouses like Pentagram, Lionsgate, and Nike.

About the role

We’re looking for a Product Manager, Core Platform to own the foundation that makes FLORA powerful—the visual programming experience, block system, and canvas performance that serious creative teams rely on daily.

FLORA is a visual programming system for generative creation. While our techniques marketplace drives distribution and our AI agent (Fauna) drives activation, the core platform is what makes workflows composable, powerful, and delightful to build. This role owns that layer: block architecture, noodle inputs, bulk operations, canvas performance, and the deep controls that let users finish professional work without leaving FLORA.

You’ll drive the roadmap for everything that makes FLORA feel like a precision instrument—faster canvas rendering, better block interactions, smarter workflow logic, and the 80/20 media controls that cover most use cases elegantly. You’ll also shape how we surface and integrate generative models across modalities—understanding which models excel at what, and how to give users the right tools to get the most out of them. Your north star is depth: increasing the percentage of users who build complex, multi‑step workflows and keep coming back.

This is a craft‑obsessed role. You’ll sweat the details that separate a good tool from a great one, while shipping at the pace of a Series A startup. You’ll work closely with our Craft engineering pod, Design, and the broader product team to ensure the foundation is solid as we scale.

Qualifications & Experience

• 4+ years of product management experience, ideally on core product experiences at creative or developer tools
• Fluency in the generative AI landscape—you have opinions on which image, video, audio, and text models are best for different use cases, and you stay current as the space evolves
• Deep appreciation for product craft—you notice the micro‑interactions, care about performance, and believe the details compound
• Experience working on visual or canvas‑based products (Figma, Miro, Notion, design tools, DAWs, video editors, or similar)
• Technical intuition for how complex UIs work—you can discuss rendering performance, state management, and interaction models with engineers
• A track record of shipping polished, high‑quality features under time pressure
• Strong collaboration skills with Design and Engineering—you know when to push for polish and when to ship and iterate
• Comfort with ambiguity—you can take a broad mandate like “make workflows more powerful” and turn it into a concrete roadmap

Exceptional Additional Qualifications

• Hands‑on experience with generative AI tools and workflows—you’ve built with Midjourney, Runway, Stable Diffusion, Kling, Sora, ElevenLabs, or similar, and can articulate their strengths and limitations
• Experience building block‑based, node‑based, or visual programming interfaces
• Background in creative tools, game engines, or professional media software
• A design sensibility—you can sketch interactions, give precise feedback on UI, and hold a high bar for craft
• Experience with performance optimization as a product problem (not just an engineering problem)
• Understanding of how LLM capabilities translate into product features—context windows, fine‑tuning, multimodal inputs, and how these shape what’s possible
• Contributions to product quality culture—you’ve raised the bar for what “done” means at a previous company

Working at FLORA

Office policy: We work in‑person at the Domino Refinery building in Williamsburg, Brooklyn—with views of the East River.

Compensation and benefits: Competitive salary and meaningful equity. We also offer an Equinox membership and comprehensive health and dental coverage.