Product Manager - Conversational AI &Performance Support

Apple; Cupertino (CA); On-site; USD 207,000 - 312,000; Full time

Benefits offered by this job

Medical and dental coverage

Retirement benefits

Stock programs

Tuition reimbursement

Bonuses/commission payments

Relocation assistance

Job summary

Apple, Inc. in Cupertino seeks a Product Manager to own the roadmap for real-time, conversational AI guidance that improves seller performance across 100+ countries. You’ll define strategy, partner across teams, and shape the live guidance experience.

You will measure outcomes, collaborate with UX, data science, and backend platform PMs, and govern AI voice and disclosures. This global role emphasizes impact over usage and requires 8+ years in product management and GenAI experience.

Qualifications

• 8+ years of product management experience, ideally including learner-facing, seller-facing, or performance-support products.
• Experience with LLM-based or GenAI product development.
• Experience building products that span both B2B and B2C selling motions, at global scale - including multi-language or multi-region deployment.
• Strong ability to translate complex seller- or customer-facing needs into scalable product requirements.
• Proven track record defining success metrics centered on performance outcomes, not just usage or engagement.
• Experience partnering across multiple PMs/surfaces to drive a cross-cutting capability.
• Experience working with cross-functional teams in Agile environments.
• Bachelor's degree or equivalent experience.

Responsibilities

• Own the roadmap for real-time, in-the-moment sales guidance.
• Define the product strategy for growing real-time guidance into a full performance-support experience.
• Ensure clean handoff and alignment with the PMs owning practice, personalization, and backend platform.
• Define and track performance-based success metrics.
• Partner with engineering and data science to translate guidance strategy into scalable systems.

Skills

PM experience

GenAI/LLM

Global deployment

Metrics & outcomes

Agile

Cross-functional

Education

Bachelor's degree or equivalent

Tools

N/A

Job description

Product Manager - Conversational AI &Performance Support

Cupertino, California, United States Sales and Business Development

The WW Channel Strategy & Operations (CSO) team focuses on developing and deploying global sales platforms and processes to deliver exceptional customer experiences and drive business outcomes. We are seeking a Product Manager toown the roadmap for real-time, conversational AI guidance that enables seller performance and skill development, and isaccountable for driving seller performance outcomes, not just usage. This is a global role, serving Apple's channel sellersacross 100+ countries and many languages.

Description

• 1. Product Strategy & VisionDefine and drive the product vision, strategy, and roadmap for real-time, in-the-moment seller performance support powered by conversational AI Own the Perform pillar of Prepare, Perform, Grow - the live, with-customer moment - while ensuring real-time guidance also strengthens how sellers prepare and continue to grow Partner with the Product Managers owning seller learning and practice experiences to ensure a connected path from preparation through live performance
• 2. Conversational AI & Guidance ExperienceOwn the end-to-end experience of how sellers access guidance in real time, including conversational AI interactionsDefine product requirements that balance speed, accuracy, and trust in AI-generated guidance Own personalization of the guidance experience itself, partnering with the backend platform PM to leverage the underlying signal and profile infrastructure
• 3. Performance Impact & OutcomesDefine what "effective in-the-moment support" looks like and build the mechanisms to measure it Center success criteria on seller performance and confidence in live selling moments, not just usage or engagement Use outcome data to continuously evolve the guidance experience
• 4. Cross-Functional CollaborationPartner with the PM owning seller practice and simulation experiences to ensure skills built in practice carry into live performance Partner with the PM owning personalization and coaching intelligence, and the backend platform PM, to ensure guidance is personalized and powered by the right signals Partner with engineering, design, data & analytics, and EPMs to drive execution from concept to launch Partner with Content, Product Marketing, Brand, and Legal to define and govern the voice, tone, and DISCLAIMERS of AI-generated guidance
• 5. Metrics & PerformanceDefine and track success metrics centered on seller performance and guidance effectiveness Use data to drive continuous improvement and prioritization Maintain a well-structured, prioritized backlog for the guidance experience

Responsibilities

• Own the roadmap for real-time, in-the-moment sales guidance
• Define the product strategy for growing real-time guidance into a full performance-support experience
• Ensure clean handoff and alignment with the PMs owning practice, personalization, and backend platform
• Define and track performance-based success metrics
• Partner with engineering and data science to translate guidance strategy into scalable systems

Minimum Qualifications

• 8+ years of product management experience, ideally including learner-facing, seller-facing, or performance-support products
• Experience with LLM-based or GenAI product development
• Experience building products that span both B2B and B2C selling motions, at global scale - including multi-language ormulti-region deployment
• Strong ability to translate complex seller- or customer-facing needs into scalable product requirements
• Proven track record defining success metrics centered on performance outcomes, not just usage or engagement
• Experience partnering across multiple PMs/surfaces to drive a cross-cutting capability
• Experience working with cross-functional teams in Agile environments
• Bachelor's degree or equivalent experience

Preferred Qualifications

• Experience in B2B/B2C sales enablement or learning technologies
• Experience implementing and scaling workflow learning or learning-in-the-flow-of-work approaches

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $207,400 and $311,700, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

• Comprehensive medical and dental coverage
• retirement benefits
• a range of discounted products and free services
• reimbursement for certain educational expenses — including tuition
• discretionary bonuses or commission payments
• relocation

• Apple shareholder through participation in Apple's discretionary employee stock programs
• eligible for discretionary restricted stock unit awards
• can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here - in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

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