Lead Product Manager - Consumer Experience, Services Special Projects

Apple Inc.; Cupertino (CA); On-site; USD 207,000 - 312,000; Full time

Benefits offered by this job

Stock programs

Relocation assistance

Medical coverage

Job summary

Apple Inc. in Cupertino is seeking an experienced Product Manager to own the end-to-end consumer experience for a multi-year initiative across our ecosystem and conversational experiences.

You will partner with Design, Engineering, AI/ML, and Operations to turn complex ecosystems into intuitive, high-quality user flows that delight customers every day.

Qualifications

• 10+ years shipping large-scale consumer products.
• End-to-end product ownership from discovery to post-sale.
• Strong product and UX sense; partner with design.
• Data-informed decisions using funnel analytics and A/B tests.
• Technical fluency with APIs and data flow.
• Excellent written and verbal communication; PRDs.

Responsibilities

• Own the consumer roadmap across client platforms with clear priorities and success metrics for discovery, engagement, conversion and retention.
• Define how users browse, search, and evaluate options with relevant, transparent results.
• Design fast, secure, intuitive flows that build trust over the long term.
• Lead post-conversion experience: status updates, cancellations, and support.
• Define funnel and engagement metrics; run studies, telemetry analysis, and experiments.
• Collaborate daily with Design, Engineers, AI/ML, Finance, and Support to deliver high-quality releases.

Skills

Product management

Full-funnel ownership

UX sense

Data-driven decisions

Technical fluency

Communication & PRDs

Education

Bachelor's degree in CS/Engineering/Business

Tools

APIs

SQL

A/B testing platforms

Job description

Cupertino, California, United States Software and Services

We are seeking an experienced Product Manager to own the end-to-end consumer experience for one of our most ambitious multi-year initiatives. In this role, you will define how millions of customers discover, engage with, and manage offerings across our ecosystem and conversational experiences.

Description

You will lead the consumer experience across the entire lifecycle: connecting customer intent with the right offerings, building seamless flows, and delivering a trusted experience. You will partner closely with Design, Engineering, AI/ML, and Operations to turn complex ecosystems into an intuitive, polished everyday product.

Responsibilities

• Product Vision & Roadmap: Own the consumer roadmap across client platforms, setting clear product priorities and success metrics for discovery, engagement, conversion and retention.
• Discovery & Search Experience: Define how users browse, search, and evaluate options—ensuring recommendations and search results are relevant, transparent, and easy to compare.
• Frictionless Flows & Conversion: Design a fast, secure, and intuitive experience that optimizes outcomes and ensures customer trust over the long term.
• Management & Support: Lead the experience for everything that happens after conversion: status updates, cancellations, and customer support.
• Measurement & Experimentation: Define key funnel and engagement metrics; run user studies, telemetry analysis, and A/B experiments to continuously refine the user experience.
• Cross-Functional Execution: Collaborate daily with Product Designers, Client and Backend Engineers, Applied AI/ML teams, Finance, and Customer Support to deliver high-quality releases on schedule.

Minimum Qualifications

• 10+ years of product management experience shipping large-scale consumer products, ideally in digital marketplaces, or consumer transactional apps.
• Full-Funnel Ownership: Demonstrated experience managing an end-to-end user experience from discovery through completion, and subsequent follow-ups.
• Strong Product & UX Sense: Good taste and a proven eye for quality and craftsmanship, with experience partnering closely with Design to distill complex workflows into simple, elegant user interfaces.
• Data-Informed Decision Making: Experience using funnel analytics, user feedback, and A/B testing to evaluate features, identify drop-off points, and guide roadmap decisions.
• Technical Fluency: Comfortable partnering with engineering teams on API interactions, data flow, app responsiveness, and handling real-world edge cases.
• Clear Communication: Excellent written and verbal communication skills, with a track record of authoring structured PRDs and presenting product strategy clearly to cross-functional partners and leadership.

Preferred Qualifications

• Experience with conversational interfaces, assistants, or recommendation-driven systems.
• Experience with multi-sided marketplaces and transactional services.
• Degree in Computer Science, Engineering, Business, Design, or equivalent practical experience.

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $207,400 and $311,700, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong. Learn about accessibility in Apple’s workplace Learn about reasonable accommodations for job applicants

Apple accepts applications to this posting on an ongoing basis.