Product Manager

STIHL USA; Virginia Beach (VA); On-site; USD 97,000 - 116,000; Full time

Benefits offered by this job

Medical, Dental & Vision Insurance

Onsite Health & Wellness Center

Company-paid Life Insurance

Short & Long-Term Disability

Pension Plan after 5 years

401(k) with employer match

Paid time off + 11 holidays

Merit increases potential

Job summary

STIHL USA is seeking a Product Manager to drive innovation and align product strategy with company goals. You will serve as the link between customers, stakeholders, and development teams, translating priorities into actionable plans and leading cross-functional teams to deliver value.

You will manage the full lifecycle, develop strategic plans, influence engineering, manufacturing, and finance, and apply market insights to guide decisions and growth.

Qualifications

• BA degree in business administration or equivalent.
• 2-4 years of related work experience.
• Average travel requirements 25% or as required.

Responsibilities

• Manage the complete product lifecycle process, in collaboration with the product management team, from concept to delivery.
• Develop strategic product plans for assigned portfolios, to include situational assessment, portfolio and competitor analysis, strategic goal alignment, and action planning.
• Influence cross-functional teams (engineering, manufacturing, finance, etc.) to develop new products that meet strategic objectives.
• Apply a thorough understanding of the market, including competition, channels of distribution, competitive landscapes, and sales trend analysis, in order to drive successful planning and sound decision-making.
• Drive launch planning and promotional planning efforts.
• Knowledge of key financial metrics such as net sales standard margin, operating margin, etc.
• Strong working knowledge of milestone/phase gate development process.
• Industry knowledge, to include understanding of external market, customers, and competitors.
• Consulting skills, including ability to apply a customer-focused consultative process, relationship building, discovery, negotiation, implementation, and evaluation.
• Professional presentation skills, including ability to tailor messages to a variety of audiences.
• Ability to identify and communicate project risks.
• Ability to influence within a matrixed organization and cross-functionally.
• Strong financial acumen including a working understanding and application of financial KPIs.
• All other duties and responsibilities as assigned.

Education

BA Degree in Business Administration or Equivalent

Job description

As a family-owned company, it’s the people who continue to make STIHL a successful, world-class brand. Since revolutionizing the forestry industry in Germany with the first electric chainsaw in 1926, the STIHL name has remained synonymous with outstanding innovations, high-quality products and comprehensive service.

With competitive compensation, excellent benefits and exciting growth potential, it is a great time to join the STIHL team!

Why You’ll Love Working at STIHL:

• Excellent health benefits including Medical, Dental & Vision Insurance
• Onsite Health & Wellness Center for employees and eligible family members
• Company-paid Life Insurance and Short & Long-Term Disability
• Robust retirement offerings including:
• A fully vested Pension Plan after 5 years
• A 401(k) with generous employer match
• Paid time off in addition to 11 Paid Holidays
• A strong culture of stability, community, and innovation
• Compensation: $97,000-$116,000 per year with bonus opportunities and potential for annual merit increases. Actual compensation will depend on experience, qualifications, and internal equity

About You

As a Product Manager, you play a critical role in driving innovation, delivering customer value, and aligning product strategy with our organization's mission and goals. You serve as the key connection between customers, business stakeholders, and development teams, identifying opportunities, defining product vision, and translating strategic priorities into actionable plans. By leading cross-functional teams, managing product roadmaps, and making data-driven decisions, you help ensure we build the right products to solve real customer challenges and deliver measurable results. In this role, you foster a culture of continuous improvement, help maintain our competitive edge, and contribute to sustainable growth and operational excellence across the organization.

Job Duties & Responsibilities

• Manage the complete product lifecycle process, in collaboration with the product management team, from concept to delivery.
• Develop strategic product plans for assigned portfolios, to include situational assessment, portfolio and competitor analysis, strategic goal alignment, and action planning.
• Influence cross-functional teams (engineering, manufacturing, finance, etc.) to develop new products that meet strategic objectives.
• Apply a thorough understanding of the market, including competition, channels of distribution, competitive landscapes, and sales trend analysis, in order to drive successful planning and sound decision-making.
• Drive launch planning and promotional planning efforts.
• Knowledge of key financial metrics such as net sales standard margin, operating margin, etc.
• Strong working knowledge of milestone/phase gate development process.
• Industry knowledge, to include understanding of external market, customers, and competitors.
• Consulting skills, including ability to apply a customer-focused consultative process, relationship building, discovery, negotiation, implementation, and evaluation.
• Professional presentation skills, including ability to tailor messages to a variety of audiences.
• Ability to identify and communicate project risks.
• Ability to influence within a matrixed organization and cross-functionally.
• Strong financial acumen including a working understanding and application of financial KPIs.
• All other duties and responsibilities as assigned.

Specifications

• BA Degree in Business Administration or Equivalent
• 2 - 4 years of related work experience
• Average travel requirements 25% or as required