Product Manager

Keeler; Malvern (Chester County); Hybrid; USD 100,000 - 150,000; Full time

Job summary

Keeler, a leader in eyecare and part of Halma, is seeking an experienced Medical Device Product Manager to lead your product range in the Americas from Malvern, PA with a hybrid work model.

You will own strategy from concept to obsolescence, develop GTM plans, collaborate with Marketing, Sales and R&D, and translate market insights into actionable product roadmaps with international travel as needed.

Qualifications

• Minimum 5 years' medical device product management experience.
• Degree or equivalent marketing qualification.
• Upstream and downstream marketing experience.
• Ability to translate market insights into product strategy.
• Willingness to travel internationally to meet regional requirements.

Responsibilities

• Manage the product range from concept to obsolescence and deliver financial KPIs.
• Develop and execute marketing plans and growth strategies for the Americas.
• Collaborate with Head of Product Management, Marcomms, and Sales on go-to-market plans.
• Identify new product opportunities and define solutions with cross-functional teams.
• Launch new products and develop a Go-To-Market strategy with Marketing and Sales.

Skills

Product management

Cross-functional collaboration

Marketing

Travel - international

Education

Marketing degree or equivalent

Tools

Data analytics tools

CRM/Marketing tools

Job description

As a global market leader in the world of eyecare, Keeler's dynamic business creates an exciting opportunity for career development.

We are a vibrant, future-facing organisation, with over a century of industry expertise. The highly-trusted Keeler brand supports our consistent revenue growth. We actively foster a diverse, inclusive work environment and continuously seek to drive sustainability across our organisation.

Keeler is a part of Halma, a global group of life-saving technology companies focused on growing a safer, cleaner, healthier future for everyone, every day. Employing over 7,000 people in more than 20 countries, Halma has major operations in the UK, mainland Europe, the USA and Asia Pacific. Halma is listed on the London Stock Exchange (LON: HLMA) and is a constituent of the FTSE 100 index.

Duties And Responsibilities

• Accountable for managing your product range, to deliver against financial KPI's (margin growth, revenue growth, price yield), with a particular focus on the America's region.
• The maintenance and development of the product strategy for all products in your range - from concept to obsolescence.
• Develop and execute business development and marketing plans for the growth of the product range in all relevant markets, in close cooperation with the Head of Product Management, Marcomms, and Head of Business Development and Sales, (with a particular focus on the America's region).
• Identification of new product opportunities, detailed analysis of customer requirements and definition of the solution in collaboration with the cross functional teams. Development of these opportunities for launch.

This Includes

Demonstrating a deep understanding of customers (unmet need, drivers, pressures, workflows, decision-making processes, influencers, etc.) and global marketplace, with a particular focus on the America's region.

Generation of value proposition and cost benefit analysis.

Development of the Go-To-Market Strategy and successful launch of products.

Working with the wider marketing team and marketing agencies to generate targeted content and promotion.

Developing and nurturing a positive & supportive Key Opinion Leader network, for horizon scanning, product specification, prototype testing and clinical marketing activities.

Acting as a subject matter expert, educating and energizing executive partners and the broader organization on the clinical and business relevance of products and new ideas.

Requirements

• Minimum 5 years' medical device product management experience, working with multiple business functions, in a marketing centric organization preferred.
• A degree or equivalent marketing qualification.
• Upstream & downstream marketing experience.
• Ability to synthesize market and customer insights & feedback into novel solutions and product strategy.
• Ability and willingness to travel internationally to ensure market insight reflects regional requirements and differences.

Desirable

• Experience in Ophthalmology/Optometry an advantage.
• High-tech new product launch experience.
• Hardware and software product development.
• Experience working with data led solutions.

This position reports to the VP of Products & Partnerships.

Location of this role is based in Malvern, PA, with working from home/travelling hybrid model. Business hours are 8:30 a.m. - 5 p.m., Monday - Friday; flexibility is required as extra hours will be necessary for travel and to meet project deadlines.

#Keeler

Join us in creating and delivering life-changing products and solutions that impact millions of people around the world, helping our customers bring an end to preventable vision loss.