Product Manager

McCormick & Company, Inc.; Cockeysville (MD); On-site; USD 90,000 - 130,000; Full time

Job summary

McCormick & Company is seeking a Product Manager I to support the Senior Brand Manager and Brand Director in end-to-end brand management across the French’s portfolio. You will assist with forecasting, brand planning, market research, and cross-functional coordination to drive growth across Mustard, Crispy Fried Veggies, Worcestershire Sauce, and related product lines.

The role emphasizes managing lifecycle activities, development of NPD business cases, competitive analysis, and strategic

Qualifications

• Bachelor’s degree in Marketing or related field.
• 4+ years of relevant experience in consumer-packaged goods marketing.
• Experience with market research, brand planning and advertising.
• Ability to lead cross-functional teams and manage multiple projects.

Responsibilities

• Delivery of the French’s P&L growth objectives.
• Support the French’s brand lead in developing and implementing strategy of Annual Brand Plans.
• Identify and implement growth initiatives through landscape assessments and forecasting.
• Provide strategic coordination across Demand Planning, Finance, Trade Marketing and other functions to lead Integrated Business Planning for French’s.
• Manage full product life-cycle including SKU rationalization and new product development business cases.
• Understand competitive brand issues and develop action plans.
• Prepare and deliver monthly business reviews and quarterly Share Reviews for senior leadership.
• Lead cross-functional teams for various projects including launches and continuous improvement.
• Provide analyses and recommendations on product offering, pricing, and channel strategy.
• Monitor distribution effectiveness and suggest improvements.
• Develop strategic recommendations to cross-functional teams and senior leadership.
• Support creative and media briefing, review and feedback with Global Marketing.
• Exercise discretion regarding strategic recommendations, data sources, and financial recommendations.

Skills

Brand management

Cross-functional leadership

Market research

Forecasting

Project management

Demand planning

Education

Bachelor’s degree in Marketing or related field

Job description

The Product Manager I will be responsible for supporting the Senior Brand Manager and Brand Director in end-to-end Brand Management, inclusive of: forecasting, brand planning, project management, creative briefing, review and feedback, market research, performance analysis, close in pipeline strategy and innovation, and cross functional leadership.This role will have accountability across the full French’s retail product portfolio, including Mustard, Crispy Fried Veggies, Worctershire Sauce, Dry Recipe Mix, and Coating Mix.

RESPONSIBILITIES

• Delivery of the French’s P&L growth objectives
• Support the French’s brand lead in the development and implementation strategy of Annual Brand Plans
• Identify and implement actionable growth initiatives through landscape assessments and manage product forecasting.
• Provide strategic and tactical coordination across Demand Planning, Finance, Trade Marketing and other functional areas as appropriate to lead Integrated Business Planning for French’s
• Manage full product life-cycle including SKU rationalization, NPD business case development, and commercial strategy and implementation.
• Fully understand competitive brand issues and provide action plans to address threats
• Prepare and deliver ongoing French’s monthly business reviews (MBL) and quarterly Share Reviews, prepared for senior leadership.
• Lead cross functional teams (project management) for a variety of project types including innovation launches and continuous improvement
• Provides analyses and recommendations relating to product offering, pricing, and channel strategy.
• Monitors effectiveness of new item distribution and making recommendations for improvement when appropriate.
• Develops and delivers strategic business recommendations to cross functional teams and senior leadership.
• Support creative and media briefing, review and feedback with the Global Marketing team
• Exercises discretion regarding strategic recommendations, data and sources, analytic conclusions, and financial recommendations.

REQUIRED QUALIFICATIONS

• Bachelor’s Degree in Marketing, or related field
• 4+ years of relevant experience
• Demonstrated relevant skills and results in consumer-packaged goods marketing or closely related field
• Expertise in syndicated databases, market research, business and brand planning, advertising, finance, promotional activities, and consumer communications
• Strong project leadership experience with ability to manage cross-functional teams and multiple projects
• Sound understanding of Marketing principles and practices (functional expert) and a basic knowledge in other areas including Sales, Finance and Supply Chain
• In-depth understanding of how own area integrates with other Marketing areas and with other functional areas such as Sales
• Deep understanding of the industry sector and competitive landscape
• Developed communication and diplomacy skills required to guide, influence, and convince others (internal and external); often customer-facing; interactions with senior leadership.
• Strong leadership, strategic thinking, communication, and teamwork skills